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The Visible Value Blog

What's in a Name? More About Zatar

Posted by Phil Gerskovich

June 26, 2014 at 11:12 AM


You may be familiar with Zebra’s cloud-based platform for individual and enterprise applications, but did you know that “Zatar” stands for “Zebra Avatar”?  We’ll tell you where the name came from and how to use the platform in this post!

Avatars are, by definition, virtual icons or figures created on the Internet to represent real objects or individuals.  In fact, perhaps you’ve created an avatar on your Facebook or LinkedIn profile using a picture that represents your likeness, but isn’t of you.  For Zebra, the concept of an avatar became a virtual reality. 

According to the senior director of platform engineering at Zebra, the origin of the name Zatar was inspired during a conversation over a Mediterranean meal, which included the spice, za'atar.  During that conversation, the director realized that the combination of "Zebra" and "avatar" resulted in "Zatar" – a perfect fit for a new solution based on a network of avatars that represent physical devices.

With Zatar, you will create an online version of your device so that it can be identified and recognized by the network.  You can choose to create an avatar for a single device, such as an RFID reader, or one that represents multiple devices, such as RFID-tagged pallets traveling on a single freight truck.

Based on the information you provided about your device, you can decide how you want to share that information and who can see it.  You can choose to share certain types of information publicly, such as battery life, location and operating status, among others. Or, you can decide to keep this information private and only share it with members of your network within Zatar.

The User-Interface (UI)

The UI organizes how individuals and businesses can interact with their devices through a simple, easy-to-navigate design.

Through the UI, you can engage with and manage your device. You can initiate common commands, manage your device settings and automate tasks – all from the comfort of the Zatar platform, regardless of your proximity to your device.

For a single user, this may mean you're able to control and turn off your home entertainment system while you're at work or preheat your oven when you are on your way home (and turn it off if you are running late)!

In the world of Business Enterprise, a distribution manager might gather data about each of his delivery trucks – collecting information about location and condition of assets and making adjustments to each device. Take, for instance, a truck that is delivering produce. Through Zatar, a distribution manager in Chicago can instantly gain information from the truck's sensors in Colorado about the humidity and temperature of the truck's interior, or about its location from the truck's navigation system.  In turn, he can share this device data with the supermarket manager waiting for the shipment.

These examples of optimized efficiency can help an individual, small business or large corporation to take the customer experience to the next level. 

See what Zatar can do for you at http://www.zatar.com/!

About the Author: Phil Gerskovich is senior vice president of new growth platforms and responsible for Zebra's Zatar business.

Topics: APAC, North America, Latin America, EMEA, Zatar