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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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RFID: a retailer’s dream… and a shoplifter’s nightmare

Posted by Zebra EMEA April 8, 2014 at 5:44 AM


We’ve all faced that embarrassing situation where we walk out of a shop, only to set off the alarms and be subject to a security search in the doorway – usually because one of those grey, plastic tags has been missed and is still clinging to our clothes.

And there is also that labour-intensive process of attaching and removing those big, bulky tags – which can sometimes be futile. Shoplifters have found ways to remove them as well, and have turned to other tricks and techniques, too, to get goods out of stores without so much as raising your suspicions.


Topics: RFID, Retail, Barcodes, ZebraEMEA,, APAC, North America, Latin America, EMEA

Waste not, want not: Making a meal of barcode technology

Posted by Zebra EMEA January 7, 2014 at 9:10 AM


How much food do you throw away? And how much of that is still usable, edible and tasty? An alarming new report from the Food & Agricultural Organisation (FAO) has indicated that we waste around US$1 trillion worth of food every year. And, even more shockingly, most of this can be attributed to ineffective marketing practices and consumer behaviour, including confusion over date labels or quality standards that over-emphasise food’s appearance.


Topics: RFID, Barcodes, Manufacturing, ZebraEMEA,, APAC, North America, Latin America, EMEA

Christmas is no excuse for massive queues

Posted by David Stain December 12, 2013 at 10:29 AM

With consumers trying to bag a bargain while ticking things off of their Christmas list, scenes of long queues snaking out of retail stores are quite the common sight!


Topics: Retail, ZebraEMEA,, APAC, North America, Latin America, EMEA

Wising up – not dumbing down to improve patient safety

Posted by Zebra EMEA December 5, 2013 at 5:40 AM


Barcodes on drugs? Whatever for? They’re already labelled, aren’t they?

And barcodes on patients? It’s so impersonal. They shouldn’t be treated as though they were tins of baked beans.

And what about the medical staff scanning those barcodes? These are trained people. They shouldn’t be made to feel as though they’re reduced to operating a supermarket checkout, surely?


Topics: Healthcare, Patient Safety, Identification, ZebraEMEA,, APAC, North America, Latin America, EMEA

Managing multiple Link-OS printers – together

Posted by Zebra EMEA November 28, 2013 at 10:15 AM


Increasing device use means increasing challenges for businesses. As many devices require their own unique provisioning, configuration and reporting requirements, ensuring consistency and control whilst minimizing costs and complexity can be difficult – unless you’re using Profile Manager, of course.

Profile Manager is an exciting new feature of Link-OS 2.0. It makes Zebra Link-OS printers even easier to integrate, manage and maintain, and this first release gives users the visibility and convenience of one application to manage all their Link-OS printers.


Topics: Printers, Link-OS Environment, ZebraEMEA,, APAC, North America, Latin America, EMEA