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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Leading the Mobile Computing OS Landscape Webcast: It's Not Too Late to Learn from Industry Experts

Posted by Zebra Global December 4, 2014 at 11:07 AM

With more device and operating system options than ever, the enterprise market is facing an OS evolution. Resellers, application developers and customers alike need to understand the many OS choices—especially during this period of complexity and change.

Motorola Solutions hosted a live webcast, Leading the Mobile Computing OS Landscape, on July 8th that gave global audiences critical insight into the OS landscape—from Android to WE8H and beyond.  This event featured a panel discussion with leading experts, channel partners AirClic and ALK, and industry analyst VDC, followed by a Q&A.


Topics: Mobility, Software, Visible Value Chain, Allergens,

Will iOS 8 Random MAC Impact your Locationing Analytics?

Posted by Cal Calamari November 7, 2014 at 8:17 AM



With 166 million smartphone users in the US, businesses are looking for new ways to deliver a personalized brand experience to their customers. From retail shoppers, to guests at a resort to families driving up to their favorite quick serve restaurant, businesses want to engage their customers through their personal mobile devices.

Rather than one-size-fits-all offers, today’s businesses want to provide personalized engagements designed to target a customer’s specific preferences, for example: coupons, specials, or ordering a meal via their device and skipping the line at a quick serve restaurant. The goal is to improve customer satisfaction and address the life style needs of today’s connected consumer.


Topics: Mobility, Retail, Manufacturing, Software, T&L, Wireless LAN

Link-OS™: A lifeline for your printer

Posted by Zebra EMEA February 13, 2014 at 10:55 AM

There is always mystery surrounding the secret sauce in Coke and Pepsi; we have a favourite, but don’t really know why. When it comes to technology, we need to know more about the source to understand why it is different and its advantages so we can choose the best.


Topics: Link-OS Environment, Software, Internet of Things, APAC, North America, Latin America, EMEA

How to Leverage IoT to Improve the Customer Experience – Part I

Posted by Phil Gerskovich October 31, 2013 at 8:32 AM

This week, Zebra officially debuted Zatar at Cisco’s Internet of Things (IoT) World Forum in Barcelona, Spain. It was an exciting launch at an inspiring location that has been abuzz with meaningful conversation around innovation and the future of IoT.



Topics: Software, Internet of Things, APAC, North America, Latin America, EMEA