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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Two ways your printers are being left behind. And both are barriers to optimal productivity.

Posted by Richard Hughes-Rowlands February 9, 2017 at 4:44 AM

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Mobile, industrial and desktop printers are great in lots of ways. In the office or on the factory floor, they’ve become an invaluable aid in labelling products and components. In healthcare environments, they help with patient identification and prescription marking. They’re flexible, cost-effective, hard-working and they save time.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Five ways you could be falling short on printer device management and missing out on business efficiencies

Posted by Gareth Aitken February 7, 2017 at 3:35 AM

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Mobile, desktop and industrial printers play a central role in work environments, but if they’re not monitored and managed appropriately, they can actually have a detrimental impact on operations meaning down time and wasted labour. Here are the five key areas where taking your eye off the ball can leave your printer fleet underperforming and your people frustrated.


Topics: Link-OS Environment, Software

Best-in-class or best forgotten? Are your industrial printers up to the job?

Posted by Richard Hughes-Rowlands February 3, 2017 at 2:58 AM

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One of the implications of industrial IoT is that businesses have to take a look at legacy technical assets and make an honest judgement about their long-term value. The prospect probably won’t be hugely appealing, but before you can move forward, you need to know where you are.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Bringing IoT connectivity to printing

Posted by Gareth Aitken January 30, 2017 at 11:24 AM

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Initiatives such as the Internet of Things and Industry 4.0 are driving fundamental changes in every industrial sector, across manufacturing plants, retail operations and healthcare environments. Connected operations and real-time visibility enable enterprises to gain deeper, more actionable insight into their processes, and do more with less.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Webinar Alert! Choosing the Right Location Platform to Enable Mobile Marketing

Posted by Zebra N. America March 27, 2015 at 7:47 AM


Today’s consumers and businesses rely on Smartphone’s, tablets and other Wi-Fi and Bluetooth enabled devices for a wide array of personal and commercial applications. All major brands in retail, hospitality and airports are connecting with shoppers, guest and visitors through their devices, delivering a personalized experience using location based services. Businesses are increasingly deploying real-time Wi-Fi and Bluetooth Low Energy (BLE) based location services to offer better customer experience and engage with personalized promotions and in-venue coupons.


Topics: RFID, Mobility, Retail, Location Solutions, Software, North America

Webinar Alert! Gartner's March Webinar Lineup

Posted by Zebra Global March 5, 2015 at 8:13 AM


Stay on top of the latest topics and trends impacting today's IT landscape with Gartner's free, live webinars. You'll gain insights from the industry's most respected analysts, walk away with practical advice to move your business forward.


Topics: RFID, Software, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

The Zatarian: 3 Steps to Ensure IoT Success

Posted by Zebra Global February 19, 2015 at 11:26 AM


What is the Zatarian?

The Zatarian is an IoT Information & Technology blog where you can find the most cutting edge news from our Zatar team. We encourage you to check it out to learn more about the latest Internet of Things trends.


Topics: Software, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

Zebra Releases AirWatch® Version 7.3 and Simplifies Device Management Even More

Posted by Zebra Global January 6, 2015 at 8:21 AM


In today's world, there has never been so much attention paid to Enterprise businesses' role in optimizing operations, squeezing the most productivity from their workforce, and improving customer experience in a complex omnichannel marketplace.


Topics: Mobility, Retail, Software, APAC, North America, Latin America, EMEA, Omnichannel

Leading the Mobile Computing OS Landscape Webcast: It's Not Too Late to Learn from Industry Experts

Posted by Zebra Global December 4, 2014 at 11:07 AM

With more device and operating system options than ever, the enterprise market is facing an OS evolution. Resellers, application developers and customers alike need to understand the many OS choices—especially during this period of complexity and change.

Motorola Solutions hosted a live webcast, Leading the Mobile Computing OS Landscape, on July 8th that gave global audiences critical insight into the OS landscape—from Android to WE8H and beyond.  This event featured a panel discussion with leading experts, channel partners AirClic and ALK, and industry analyst VDC, followed by a Q&A.


Topics: Mobility, Software, Visible Value Chain, Allergens,

Will iOS 8 Random MAC Impact your Locationing Analytics?

Posted by Cal Calamari November 7, 2014 at 8:17 AM



With 166 million smartphone users in the US, businesses are looking for new ways to deliver a personalized brand experience to their customers. From retail shoppers, to guests at a resort to families driving up to their favorite quick serve restaurant, businesses want to engage their customers through their personal mobile devices.

Rather than one-size-fits-all offers, today’s businesses want to provide personalized engagements designed to target a customer’s specific preferences, for example: coupons, specials, or ordering a meal via their device and skipping the line at a quick serve restaurant. The goal is to improve customer satisfaction and address the life style needs of today’s connected consumer.


Topics: Mobility, Retail, Manufacturing, Software, T&L, Wireless LAN