They are “digital natives” that have been at the leading edge of the technological revolution marked by the rise of online shopping and the ubiquity of smartphones. And they are the first generation of ever-connected consumers.
Meet the Millennials: Born between 1980 and 1995, this demographic cohort has eclipsed those iconic Baby Boomers to become the world’s largest buying group.
The Internet has sent a myriad of industries into a disruptive tailspin, and the retail sector is no exception.
Now merchants are turning to the very instrument that pushed them into a defensive crouch to catalyze innovation, operational efficiencies and growth, according to Zebra’s 2017 Global Retail Vision Study.
This year “Retail’s Big Show” took place January 15-17, 2017 at the Jacob K. Javits Convention Center in the heart of New York City. With over 35,000 attendees, 510 exhibits, and 300 speakers, the three days were jam packed with information on the latest technology and solutions as well as presentations by retailer’s biggest players. The knowledge that was shared and the technology that was showcased left all in attendance feeling inspired, exhilarated and proud of where the retail industry is headed.
What’s in store right now for IT in Retail?
A major mobile device dilemma.
Here’s what you need to know:
Employees want something that’s as modern and simple to use as their smartphones. Today, they’re bringing their own software into the workplace, which means enterprise versions need to mimic simple, easy-to-use tools as much as possible.1
It’s here! The button that does it all! Need Andrex toilet roll? It’s got you covered. Desperately hoping for a Nescafe refill, hope no longer! Amazon’s new ‘Dash’ buttons can sort your needs at quite literally the touch of a button. Why log on to a device when you can order your essentials in under a second?
The future’s a scary place. Technology has taken over. Robot cashiers serve customers throughout the retail environment and intricate (yet subtle) scanning technology recognises the identity of each and every individual who walks through the door, adapting the in-store experience accordingly. As they progress through the store, consumers interact with personalised data screens displaying information based on their own digital profile and each one follows a data driven customer journey, built to maximise their odds of purchase.
Today, we’ll be discussing the nuances of Multichannel and Omnichannel approaches to retail with the experts who know best. Both Karen and Steve have extensive experience throughout the sector, and can offer great insight into the potential of these retail strategies, so let’s get started.
In this, the year of the 400th anniversary of the passing of William Shakespeare, we’ll borrow some inspiration from the great bard and say: The store is dead – long live the store. For, despite the stellar rise of online shopping, it accounts for just 7.3% of total global spending according to eMarketer.