Until recently, augmented reality has been perceived as sci-fi or gimmicky, based on futuristic devices that seem just too advanced to play a practical role in everyday life. But it’s becoming prevalent in more and more industries, creating incredible insight for businesses and an enjoyable experience for customers.
AR is making waves in retail and fashion, from the cashier-less Amazon Go store in Seattle, to the animated wine bottle that can suggest what to have for dinner. I can see the next 12 months will be a really exciting time for store technology, as physical shops become as intuitive and efficient as online retailers. With over 85% of the UK population owning a smart phone, shoppers are already primed for the AR experience and ready to scan, snap, share and buy.