So supermarkets need an efficient ordering and inventory management system.
How do you choose the right mobile solutions to support your retail requirements?
As the retail industry continues to evolve at an exponential rate, it’s imperative that retailers stay ahead of the curve. In our last two blogs, The Future of the Retail Customer Experience and Mobile Technology in the Retail Industry: Top Apps Retailers Are Using, we have explored how the use of technology in-store is changing, including how retail mobile solutions are being deployed in order to maximise ROI (return on investment) and how they are being used to improve the customer experience.
In this blog, we’ll discuss how retailers can choose the right mobile solutions to empower their employees, as well as how they can be integrated into the store effectively.
As giants like Amazon continue to revolutionise the shopping experience online, traditional retailers are constantly looking for new ways to enhance the in-store customer experience.
The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that’s quickly gaining popularity.
As consumers, we have been enjoying the benefits of online shopping for years. The ease of shopping when it suits us, availability of customer reviews, personalised offerings and product suggestions based on our past purchase behaviour are only a few of the perks that can make online shopping more appealing than shopping on the high street retail store.
Despite our increasingly busy lives, shopping remains popular. In Australia 95% of sales take place in-store , in the US it’s 91.5% and in the UK it’s 90%. With these figures in mind, predictions that ultimately stores will be redundant are being replaced by a recognition that they provide valuable point of differentiation. This said, with online sales set to climb, enhancing the shopping experience, and making the most of the direct connection with customers, is imperative.
In retail, insight is king. And with data starting to help retailers make more informed and agile decisions, new ways are emerging to keep sales tracking upwards, reduce loss, and make the most of the store experience.
I was at a premium car manufacturer recently, and sitting on a table close to the line-side were about 15 handheld scanners. I assumed these were for pool use. But no, it turns out they were damaged and were being collected for repair. Thankfully the devices weren’t Zebra’s.
That table testified to a fact of life – that in busy environments, such as distribution centres, warehouses and plants, life’s tough on technology.
The humble barcode has had a huge impact on retail: from tracking and tracing goods across the supply chain, to pricing items in-store and accelerating checkout, retailers rely on barcodes for smooth operations. And whatever shop you visit – from a grocery or a convenience store, to a high-end apparel boutique – the chances are they’ll be using a laser or linear based ‘1D’ scanner to capture codes on your items.
Our experience of the scanning market is that sales of array imaging scanners – which can read both 1D and 2D barcodes – are gathering pace. It’s an observation in line with stats from analyst firm VDC, which says that, by 2018, 60% of all the money spent on handheld scanners will be used on imagers.