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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Choosing the right mobile solutions to support your retail requirements

Posted by Steve Northcott March 27, 2018 at 3:43 AM

Choosing the right mobile solutions to support your retail requirements

How do you choose the right mobile solutions to support your retail requirements?

As the retail industry continues to evolve at an exponential rate, it’s imperative that retailers stay ahead of the curve. In our last two blogs, The Future of the Retail Customer Experience and Mobile Technology in the Retail Industry: Top Apps Retailers Are Using, we have explored how the use of technology in-store is changing, including how retail mobile solutions are being deployed in order to maximise ROI (return on investment) and how they are being used to improve the customer experience.

In this blog, we’ll discuss how retailers can choose the right mobile solutions to empower their employees, as well as how they can be integrated into the store effectively.


Topics: Retail, EMEA, Customer Experience

Mobile technology in the retail industry: Top apps retailers are using

Posted by Steve Northcott November 28, 2017 at 6:24 AM

Mobile technology in the retail industry_top 7 apps

As giants like Amazon continue to revolutionise the shopping experience online, traditional retailers are constantly looking for new ways to enhance the in-store customer experience.

The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that’s quickly gaining popularity.


Topics: Retail, EMEA, Customer Experience

The Future of the Retail Customer Experience

Posted by Steve Northcott November 28, 2017 at 5:44 AM

The future of the retail customer experience

As consumers, we have been enjoying the benefits of online shopping for years. The ease of shopping when it suits us, availability of customer reviews, personalised offerings and product suggestions based on our past purchase behaviour are only a few of the perks that can make online shopping more appealing than shopping on the high street retail store.


Topics: Retail, EMEA, Customer Experience

How technology can help deliver a great experience in-store

Posted by John Wyer November 24, 2017 at 8:33 AM

How Technology delivers a great instore experience
Despite our increasingly busy lives, shopping remains popular. In Australia 95% of sales take place in-store , in the US it’s 91.5% and in the UK it’s 90%. With these figures in mind, predictions that ultimately stores will be redundant are being replaced by a recognition that they provide valuable point of differentiation. This said, with online sales set to climb, enhancing the shopping experience, and making the most of the direct connection with customers, is imperative.

Topics: Retail, EMEA, mobile computing

Real-time visibility sees SmartLens for Retail shortlisted for awards

Posted by John Wyer November 2, 2017 at 6:50 AM

Smart lens for Retail

In retail, insight is king. And with data starting to help retailers make more informed and agile decisions, new ways are emerging to keep sales tracking upwards, reduce loss, and make the most of the store experience.

Topics: Retail


Posted by David Barnes October 25, 2017 at 9:08 AM


I was at a premium car manufacturer recently, and sitting on a table close to the line-side were about 15 handheld scanners. I assumed these were for pool use. But no, it turns out they were damaged and were being collected for repair. Thankfully the devices weren’t Zebra’s.

That table testified to a fact of life – that in busy environments, such as distribution centres, warehouses and plants, life’s tough on technology.


Topics: Retail, EMEA, Barcode Scanners, DS3600


Posted by David Barnes October 24, 2017 at 10:09 AM


The humble barcode has had a huge impact on retail: from tracking and tracing goods across the supply chain, to pricing items in-store and accelerating checkout, retailers rely on barcodes for smooth operations. And whatever shop you visit – from a grocery or a convenience store, to a high-end apparel boutique – the chances are they’ll be using a laser or linear based ‘1D’ scanner to capture codes on your items.


Topics: Retail, EMEA, Barcode Scanners


Posted by David Barnes October 23, 2017 at 10:49 AM


Our experience of the scanning market is that sales of array imaging scanners – which can read both 1D and 2D barcodes – are gathering pace. It’s an observation in line with stats from analyst firm VDC, which says that, by 2018, 60% of all the money spent on handheld scanners will be used on imagers[1].   


Topics: Retail, EMEA, Barcode Scanners, DS3600


Posted by David Barnes October 20, 2017 at 10:28 AM

ds2208_engine_up_twilightblack copy.png

The humble barcode has come far. And with good reason. It’s a great way to uniquely ID pretty much anything – from products, to tickets and even people (e.g. patient wristbands in hospitals) – and it accelerates and improves data capture: manual data entry generates 10 errors for every 1,000 keystrokes, whereas barcode scanning errors occur in around 1 in every 10,000 scans.

Unless, that is, barcodes are damaged. And when you think about what codes go through as they travel on items across the supply chain, that’s more common than you might think.


Topics: Retail, EMEA, Barcode Scanners

Click & Collect is a Doddle

Posted by Hannah Moule October 16, 2017 at 5:28 AM


Are you struggling to cope with Click & Collect volumes?

Well, now it can be a doddle.  Or should we say Doddle makes it a doddle. It’s all in the name. Doddle can now provide you with a seamless customer experience for your in-store Click & Collect offering with a tiny technological footprint – thanks to Zebra Technologies.


Topics: Retail, EMEA, TC51, Click and Collect, TC70, OneCare