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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Posted by Marie-France Dequeker November 28, 2018 at 4:52 AM

Stores appealing to the youth market need to be as well connected as their customers.

And, if you appeal to the trendy youth demographic and employ predominantly younger staff, deploying very easy-to-use, high-performance devices with similar handling to smartphones will ensure the best staff user take-up.



Topics: EMEA, Retail, Mobility, Omnichannel, Point of sale

Do You Count on Accurate Inventory Reporting?

Posted by John Wyer August 9, 2016 at 12:00 PM

What do you do if you run a successful business and yet have to rely on consultants to tell you how much stock you have at any particular moment in time? Prénatal Moeder & Kind B.V, the leading Dutch maternity products distributor and retailer, was in such a position, employing an external company to run automated inventory counts across its 19 megastores and 40 city stores throughout the Netherlands.



Topics: Retail, EMEA, MC40, mobile computing, Technology, Point of sale

OEM Mobile Point of Sale – Customer Demands Drives mPOS

Posted by Garry Reichert June 13, 2016 at 10:00 AM


As with most everything in retail today, consumers are demanding more at point-of-purchase. No longer is it enough to make the checkout process as efficient as possible.

Your customers want inventory look up, direct ordering, delivery information, the option to print or email their receipt; and to be able to pay with cash, credit, debit or mobile payment. They want all of this – and to have it all happen where they stand, whether or not that is at a checkout counter. 


Topics: Retail, Point of sale, APAC, North America, EMEA, OEM, Mobile, POS

Help Customers Feel Right at Home

Posted by Paul Milner January 29, 2015 at 8:06 AM


When a customer makes a purchase it’s the result of both logic and emotion. Mobile technology now helps retailers get customers to the right place on both fronts – giving shoppers the information and the service they want, at the moment they need it. In fact, 4 out of 5 customers now use a mobile while shopping in store.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, WLAN

Mobilize Your POS to Give Your Customers a Better Retail Experience

Posted by Shawn Harris January 15, 2015 at 10:06 AM


With multiple ways to shop and easily get the products they want through a variety of retail channels, shoppers are quick to switch retailers when one can more quickly meet their needs than another. To better respond to today’s shopper requests and get the sale, retailers are equipping associates with mobile computers for everything from inventory look-ups to arranging for next-day delivery from another store to line busting.


Topics: RFID, Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA

Shopping Study Agrees that the Experience is Everything

Posted by Amanda Honig January 7, 2015 at 8:22 AM


A few weeks ago I went to see the third installment of the Hunger Games franchise, Mockingjay. The best part of going to the local movie theater, is that it is situated in the middle of an outlet shopping mall. Ironically, that’s also the worst part of going to the movies.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, Omnichannel

Farm to Table - The Importance of Food Traceability

Posted by Amanda Honig December 10, 2014 at 8:34 AM



Lately, I’ve noticed restaurants increasingly advertising that their ingredients come from Farm to Table, meaning they are sourced from local farmers – and in some cases grown by the restaurant owners themselves. Now, the Locavore movement is not new, but it has gained popularity over the last few years.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, Omnichannel

Mobile point-of-sale: retailers get to the point

Posted by David Stain March 8, 2013 at 8:33 AM

The increase in ownership of smart phones and other handheld devices is making us, as consumers, more used to finding information and undertaking transactions wherever and whenever we want. In turn we are becoming more and more demanding of the businesses we deal with.


Topics: Retail, Printers, Point of sale, APAC, North America, Latin America, EMEA