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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!

 

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Customer Insight with One Store: Big Data

Posted by Mark Thomson January 22, 2016 at 4:09 AM

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Now you can greet every customer personally as they walk into your store. You can see how they move, and when they linger longer in a particular aisle, you can nudge them to buy with a special offer, just for them. 

And you don't even have to be in the same town as the store they're shopping in. You can do it all with remote management of your in-store wireless, and real-time data analytics, reaching customers through their mobile devices.

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Topics: Retail, EMEA, Omnichannel, Big Data, One Store

Retail’s big show is just around the corner: NRF 2016

Posted by Karen Wallis January 15, 2016 at 10:56 AM

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In retail today every interaction matters, whether you are communicating with customers, motivating your associates or empowering your supply chain, the overall experience is everything and can certainly make or break your business.

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Topics: Retail, EMEA, Events, One Store

2015 European Shopper Survey: Moving towards the one store vision

Posted by Karen Wallis December 23, 2015 at 6:38 AM

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The retail industry is evolving faster than ever. All retailers face the challenge of meeting their customers’ increased demands and must quickly transform how they engage with them across a multitude of touchpoints. It’s therefore essential that retailers are interacting with their consumers seamlessly across every channel, right through the customer journey.

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Topics: Retail, EMEA, One Store

How To Delight The Modern Customer At Every Touch Point

Posted by Karen Wallis December 18, 2015 at 4:05 AM

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Today’s brand experience is influenced by more touch points than ever before. Customers shop online, in-store and even interact with brands on social media. I have noticed that retailers are making more and more connections with customers.

Shoppers now expect all of these elements to match up and integrate with each other – because it makes life easier. This is the basis for our One Store concept. Customers don’t actually see channels; they only see One Store regardless of whether their visit is online or in a physical store. 

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Topics: Retail, EMEA, Omnichannel, One Store

Delivering A Consistent Brand Experience Online And In-Store

Posted by Mark Thomson December 18, 2015 at 4:01 AM

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It’s obvious that online shopping has transformed buying behaviour and customer expectations. Amazon in particular has been more influential than any other, serving up an ecosystem of unbiased product reviews and revolutionising delivery.

With this retailer you can see instantly if an item is in stock, and get an accurate view of how long it will take to get to you. Data collected also allows the retailer to personalise the experience and empower the customer through helpful sections such as ‘you may also like’, ‘frequently bought together’ and ‘customers who bought this item also bought’. These create cross-sell and up-sell opportunities for retailers, whilst giving customers information that helps them to feel more informed. 

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Topics: Retail, EMEA, Omnichannel, One Store, Brand Experience

Currying disfavour: how not to do the personalised retail experience

Posted by Paul Milner September 2, 2015 at 4:52 AM

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A word of warning: if you’re looking at technology to run a loyalty scheme, don’t let it take the place of good, basic retail service.

Technology has made it easy and affordable to run sophisticated loyalty programmes, even for retailers with only one or two stores. 

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Topics: Retail, EMEA, Omnichannel, One Store, Loyalty

Loyalty: how retail analytics makes us more human

Posted by Karen Wallis September 2, 2015 at 4:51 AM

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A report on personalisation from Drapers and Retail Week says that 79% of customers are increasingly demanding a personalised approach from retailers.

Only 79%? I would have thought we all want to be respected as individuals by the retailers we buy from. For me, that's the bottom line of personalisation: treating people like people.

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Topics: Retail, EMEA, Omnichannel, One Store

Tracking the History of Delivery

Posted by Mark Thomson July 21, 2015 at 5:37 AM

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I’m old enough to remember the days when milk, bread, eggs and juice were brought to the front door on a daily basis. Now only businesses get that kind of service.

However, grocery deliveries from large supermarkets are increasingly popular, surging up 35% in 2014. It seems, many of us would rather avoid the hassle of marching around the supermarket. It also appears that everywhere I go I see a sign promoting ‘Click & Collect’, so I wonder if we are in the midst of a step change in retail delivery.

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Topics: Retail, One Store, Online Purchase, Delivery, Inventory Management

The Barbeque Buying Experience and Store Mobility

Posted by Paul Milner June 12, 2015 at 12:34 PM

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Since summer is on the way, I recently made a trip to the garden centre.

After choosing a few smaller items, I went to choose a new barbeque. A member of staff guided me through the various models and even showed me a demo video from his personal iPhone. I made my decision and was asked to go to the till to check the stock and pay. 

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Topics: Mobility, Retail, EMEA, mobile computing, One Store, enterprise

Introducing ‘One Store’ – A New Focus for Retail

Posted by Paul Milner May 14, 2015 at 9:09 AM

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In this post we’re introducing you to ‘One Store’, our customer-centric approach to omni-channel retail. It provides organisations with a path to success in today’s complex retail landscape.

One hundred years ago bricks and mortar was all retailers had to think about. Success was simple; it came from selling the right products to local customers – and delivering a personalised service from a convenient location. 

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Topics: Mobility, Retail, EMEA, Big Data, One Store