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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Loyalty: how retail analytics makes us more human

Posted by Karen Wallis September 2, 2015 at 4:51 AM


A report on personalisation from Drapers and Retail Week says that 79% of customers are increasingly demanding a personalised approach from retailers.

Only 79%? I would have thought we all want to be respected as individuals by the retailers we buy from. For me, that's the bottom line of personalisation: treating people like people.


Topics: Retail, EMEA, Omnichannel, One Store

A Delivery Beyond My Expectations

Posted by Paul Milner July 21, 2015 at 5:38 AM


In a recent post, Mark Thomson was talking about why delivery plays such an important role in retail right now. It is a key area where businesses should be making strategic investments in 2015.

So in this post I thought I’d share a positive delivery experience. This is an excellent example of how the delivery and returns process is a vital part of promoting customer loyalty.


Topics: Retail, Omnichannel, Online Purchase, Delivery

Ten Steps in Building the Path to Purchase

Posted by Mark Thomson February 12, 2015 at 8:13 AM


The high street is dead...or is it? People still like to see, touch and try before they buy – and we live in an immediate world, where sometimes next day delivery isn’t good enough. Hence the on-going popularity of brick and mortar stores.

Customers are often thought to be driven by price alone. In reality, 83% of retailers say that shoppers can find a better deal elsewhere. So why do they still buy?


Topics: Mobility, Retail, Location Solutions, APAC, North America, Latin America, EMEA, Omnichannel

Compressing the Delivery Window

Posted by Paul Milner February 10, 2015 at 9:50 AM


This post originally appeared on Motorola Solutions' ThinkRETAIL on October 28, 2014.

Whenever I buy online, there’s often one part of the experience that doesn’t stack up with the rest – the delivery.

It’s simpler than ever to locate, compare and purchase what I need – a little too easy in fact! Top retail websites are so easy to use. Picking and paying take just clicks and seconds. But if I’m buying anything large or valuable, I’ve got to be at home when it arrives. And that takes planning.


Topics: Mobility, Retail, Internet of Things, APAC, North America, Latin America, EMEA, Omnichannel

Shopping Study Agrees that the Experience is Everything

Posted by Amanda Honig January 7, 2015 at 8:22 AM


A few weeks ago I went to see the third installment of the Hunger Games franchise, Mockingjay. The best part of going to the local movie theater, is that it is situated in the middle of an outlet shopping mall. Ironically, that’s also the worst part of going to the movies.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, Omnichannel

Zebra Releases AirWatch® Version 7.3 and Simplifies Device Management Even More

Posted by Zebra Global January 6, 2015 at 8:21 AM


In today's world, there has never been so much attention paid to Enterprise businesses' role in optimizing operations, squeezing the most productivity from their workforce, and improving customer experience in a complex omnichannel marketplace.


Topics: Mobility, Retail, Software, APAC, North America, Latin America, EMEA, Omnichannel

#TalkRetail with us! Zebra hosts 2015 NRF Show recap twitter chat on 1/16

Posted by Zebra Global December 18, 2014 at 8:30 AM



Retail's Big Show is just around the corner. This year, Zebra wants retailers to know the Experience is Everything for consumers. We will be joined by partners to feature the latest innovative solutions that allow retailers to connect with shoppers, enable associates and empower IT. With more than 25 retail solutions, Zebra will have a larger presence than ever at this year's show. 


Topics: Retail, Internet of Things, APAC, North America, Latin America, EMEA, Omnichannel

The Retail Meaning of Christmas

Posted by Karen Wallis December 15, 2014 at 8:36 AM


For months now retail staff have been building up to this coming week.

The next ten days especially are the pinnacle of the retail calendar, as organisations fight for the cash they know consumers will spend somewhere.

People actually spend around a quarter of their annual personal expenditure at this time of year. More than a quarter of this spending now takes place online and each year more and more is spent via mobile devices.


Topics: Retail, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, Omnichannel

Farm to Table - The Importance of Food Traceability

Posted by Amanda Honig December 10, 2014 at 8:34 AM



Lately, I’ve noticed restaurants increasingly advertising that their ingredients come from Farm to Table, meaning they are sourced from local farmers – and in some cases grown by the restaurant owners themselves. Now, the Locavore movement is not new, but it has gained popularity over the last few years.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, Omnichannel

Your Customers See Products, Not Channels

Posted by Mark Thomson December 5, 2014 at 10:32 AM


Over the weekend I was in the market for a new iron.

It’s a family appliance in constant use, so I jumped in the car and drove down to my local tech retailer. After browsing the shelves and reading a few reviews on my phone, I found one with all the bells and whistles – at a reasonable price.

But there was a problem…the online price was much lower than the price in-store. I saw that they did price matching, so I picked up the iron, took it to the till and queued patiently. When it was my turn I smiled, produced the iron and asked if the store could match the price online. The response? A resounding no…the sales assistant informed me that the store couldn’t match an online price (not even its own), only another bricks-and-mortar shop nearby.


Topics: Retail, Visible Value Chain, APAC, North America, Latin America, EMEA, Omnichannel