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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Posted by Marie-France Dequeker November 28, 2018 at 4:52 AM

Stores appealing to the youth market need to be as well connected as their customers.

And, if you appeal to the trendy youth demographic and employ predominantly younger staff, deploying very easy-to-use, high-performance devices with similar handling to smartphones will ensure the best staff user take-up.



Topics: EMEA, Retail, Mobility, Omnichannel, Point of sale


Posted by Steve Northcott November 26, 2018 at 3:00 AM

These days we all do things – like ordering the groceries, setting a date with the plumber or advancing the heating – on the go. Whether we like it or not, our personal life is truly mobile.



Topics: EMEA, Retail, Services, Mobility, Omnichannel

The evolution of wearable warehouse technology

Posted by John Wyer October 24, 2018 at 6:05 AM

Employee uses wearable warehouse technology for picking


Topics: EMEA, Warehouse, Warehouse Management, Wearables, Omnichannel

Is your warehouse OS matching consumer level connectivity?

Posted by John Wyer October 18, 2018 at 10:14 AM

Is your warehouse OS matching consumer level connectivity_blog


Topics: EMEA, Warehouse, Warehouse Management, Wearables, Omnichannel

Asics sprints towards smarter warehousing

Posted by Maria Casu November 15, 2017 at 4:17 AM


Leading premium sports and lifestyle brand ASICS trusts in Zebra Technologies and Dalosy, its Enterprise Mobility partner of over ten years, to increase productivity and efficiency at its European warehouses.


Topics: EMEA, Warehouse, Warehousing, TC8000, OneCare, Omnichannel, Software, Mobility

Unlocking the potential of Multichannel and Omnichannel retail

Posted by Karen Wallis and Steve Northcott November 28, 2016 at 7:00 AM


Today, we’ll be discussing the nuances of Multichannel and Omnichannel approaches to retail with the experts who know best. Both Karen and Steve have extensive experience throughout the sector, and can offer great insight into the potential of these retail strategies, so let’s get started.


Topics: Retail, Multichannel, Omnichannel, Customer Experience

Customer Insight with One Store: Big Data

Posted by Mark Thomson January 22, 2016 at 4:09 AM


Now you can greet every customer personally as they walk into your store. You can see how they move, and when they linger longer in a particular aisle, you can nudge them to buy with a special offer, just for them. 

And you don't even have to be in the same town as the store they're shopping in. You can do it all with remote management of your in-store wireless, and real-time data analytics, reaching customers through their mobile devices.


Topics: Retail, EMEA, Omnichannel, Big Data, One Store

How To Delight The Modern Customer At Every Touch Point

Posted by Karen Wallis December 18, 2015 at 4:05 AM


Today’s brand experience is influenced by more touch points than ever before. Customers shop online, in-store and even interact with brands on social media. I have noticed that retailers are making more and more connections with customers.

Shoppers now expect all of these elements to match up and integrate with each other – because it makes life easier. This is the basis for our One Store concept. Customers don’t actually see channels; they only see One Store regardless of whether their visit is online or in a physical store. 


Topics: Retail, EMEA, Omnichannel, One Store

Delivering A Consistent Brand Experience Online And In-Store

Posted by Mark Thomson December 18, 2015 at 4:01 AM


It’s obvious that online shopping has transformed buying behaviour and customer expectations. Amazon in particular has been more influential than any other, serving up an ecosystem of unbiased product reviews and revolutionising delivery.

With this retailer you can see instantly if an item is in stock, and get an accurate view of how long it will take to get to you. Data collected also allows the retailer to personalise the experience and empower the customer through helpful sections such as ‘you may also like’, ‘frequently bought together’ and ‘customers who bought this item also bought’. These create cross-sell and up-sell opportunities for retailers, whilst giving customers information that helps them to feel more informed. 


Topics: Retail, EMEA, Omnichannel, One Store, Brand Experience

Currying disfavour: how not to do the personalised retail experience

Posted by Paul Milner September 2, 2015 at 4:52 AM


A word of warning: if you’re looking at technology to run a loyalty scheme, don’t let it take the place of good, basic retail service.

Technology has made it easy and affordable to run sophisticated loyalty programmes, even for retailers with only one or two stores. 


Topics: Retail, EMEA, Omnichannel, One Store, Loyalty