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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!

 

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Unlocking the potential of Multichannel and Omnichannel retail

Posted by Karen Wallis and Steve Northcott November 28, 2016 at 7:00 AM

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Today, we’ll be discussing the nuances of Multichannel and Omnichannel approaches to retail with the experts who know best. Both Karen and Steve have extensive experience throughout the sector, and can offer great insight into the potential of these retail strategies, so let’s get started.

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Topics: Retail, Omnichannel, Multichannel, Customer Experience

Customer Insight with One Store: Big Data

Posted by Mark Thomson January 22, 2016 at 4:09 AM

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Now you can greet every customer personally as they walk into your store. You can see how they move, and when they linger longer in a particular aisle, you can nudge them to buy with a special offer, just for them. 

And you don't even have to be in the same town as the store they're shopping in. You can do it all with remote management of your in-store wireless, and real-time data analytics, reaching customers through their mobile devices.

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Topics: Retail, EMEA, Omnichannel, Big Data, One Store

How To Delight The Modern Customer At Every Touch Point

Posted by Karen Wallis December 18, 2015 at 4:05 AM

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Today’s brand experience is influenced by more touch points than ever before. Customers shop online, in-store and even interact with brands on social media. I have noticed that retailers are making more and more connections with customers.

Shoppers now expect all of these elements to match up and integrate with each other – because it makes life easier. This is the basis for our One Store concept. Customers don’t actually see channels; they only see One Store regardless of whether their visit is online or in a physical store. 

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Topics: Retail, EMEA, Omnichannel, One Store

Delivering A Consistent Brand Experience Online And In-Store

Posted by Mark Thomson December 18, 2015 at 4:01 AM

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It’s obvious that online shopping has transformed buying behaviour and customer expectations. Amazon in particular has been more influential than any other, serving up an ecosystem of unbiased product reviews and revolutionising delivery.

With this retailer you can see instantly if an item is in stock, and get an accurate view of how long it will take to get to you. Data collected also allows the retailer to personalise the experience and empower the customer through helpful sections such as ‘you may also like’, ‘frequently bought together’ and ‘customers who bought this item also bought’. These create cross-sell and up-sell opportunities for retailers, whilst giving customers information that helps them to feel more informed. 

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Topics: Retail, EMEA, Omnichannel, One Store, Brand Experience

Currying disfavour: how not to do the personalised retail experience

Posted by Paul Milner September 2, 2015 at 4:52 AM

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A word of warning: if you’re looking at technology to run a loyalty scheme, don’t let it take the place of good, basic retail service.

Technology has made it easy and affordable to run sophisticated loyalty programmes, even for retailers with only one or two stores. 

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Topics: Retail, EMEA, Omnichannel, One Store, Loyalty

Loyalty: how retail analytics makes us more human

Posted by Karen Wallis September 2, 2015 at 4:51 AM

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A report on personalisation from Drapers and Retail Week says that 79% of customers are increasingly demanding a personalised approach from retailers.

Only 79%? I would have thought we all want to be respected as individuals by the retailers we buy from. For me, that's the bottom line of personalisation: treating people like people.

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Topics: Retail, EMEA, Omnichannel, One Store

A Delivery Beyond My Expectations

Posted by Paul Milner July 21, 2015 at 5:38 AM

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In a recent post, Mark Thomson was talking about why delivery plays such an important role in retail right now. It is a key area where businesses should be making strategic investments in 2015.

So in this post I thought I’d share a positive delivery experience. This is an excellent example of how the delivery and returns process is a vital part of promoting customer loyalty.

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Topics: Retail, Omnichannel, Online Purchase, Delivery

Ten Steps in Building the Path to Purchase

Posted by Mark Thomson February 12, 2015 at 8:13 AM

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The high street is dead...or is it? People still like to see, touch and try before they buy – and we live in an immediate world, where sometimes next day delivery isn’t good enough. Hence the on-going popularity of brick and mortar stores.

Customers are often thought to be driven by price alone. In reality, 83% of retailers say that shoppers can find a better deal elsewhere. So why do they still buy?

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Topics: Mobility, Retail, Location Solutions, APAC, North America, Latin America, EMEA, Omnichannel

Compressing the Delivery Window

Posted by Paul Milner February 10, 2015 at 9:50 AM

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This post originally appeared on Motorola Solutions' ThinkRETAIL on October 28, 2014.

Whenever I buy online, there’s often one part of the experience that doesn’t stack up with the rest – the delivery.

It’s simpler than ever to locate, compare and purchase what I need – a little too easy in fact! Top retail websites are so easy to use. Picking and paying take just clicks and seconds. But if I’m buying anything large or valuable, I’ve got to be at home when it arrives. And that takes planning.

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Topics: Mobility, Retail, Internet of Things, APAC, North America, Latin America, EMEA, Omnichannel

Shopping Study Agrees that the Experience is Everything

Posted by Amanda Honig January 7, 2015 at 8:22 AM

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A few weeks ago I went to see the third installment of the Hunger Games franchise, Mockingjay. The best part of going to the local movie theater, is that it is situated in the middle of an outlet shopping mall. Ironically, that’s also the worst part of going to the movies.

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Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, Omnichannel