zebra logo

The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



Subscribe to Email Updates

Share our blog


OEM Healthcare – Automating the Collection of Patient Information

Posted by Garry Reichert April 18, 2016 at 10:00 AM


Within the healthcare industry, there's a huge opportunity to automate the collection of information.

If we take a look at a nurse's shift, let's say a typical 8-hour shift, 35 percent of the time is documenting. That means 2 to 3 hours per day is spent simply capturing information manually.

If you look at the way documentation occurs within a hospital environment, very often it involves capturing vitals and statistics on the palm of nurse’s hand or on a post-it note. That information is then translated into another hand-written type of media, and then finally inputted into an electronic medical records system at the nurses' station. It’s a very manual way of collecting data with lots of opportunity for error. In fact, in the United States alone, there are 98,000 deaths a year because of errors associated with medication administration. 


Topics: Healthcare, APAC, North America, EMEA, OEM

OEM Integration – How to Market OEM to Marketing

Posted by Garry Reichert March 28, 2016 at 10:00 AM


“Marketing doesn’t always understand OEM.”

It’s something I hear a lot. Why does it matter? After all, Zebra Marketing understands OEM, so why bring it up?


Topics: APAC, North America, EMEA, OEM, Marketing, Integration

OEM WLAN – If They Can’t Connect, You Can’t Connect with Your Customers

Posted by Garry Reichert March 16, 2016 at 9:00 AM


When things become ubiquitous, you tend to not give them too much thought. Somehow, it all works. The TV turns on, the water comes out of the faucet, and the car starts. That is, until they don’t. Then, and usually only then, do you come to realize how much you rely on technology to get even the most basic of things done. (Try brushing your teeth without water.) 


Topics: APAC, North America, EMEA, Wireless LAN, WLAN, OEM

Kiosks: Time-Tested Customer Engagement

Posted by Garry Reichert March 7, 2016 at 1:33 PM


Kiosks have been helping users access vital information since April 1977. To put that in perspective, that’s pre-Windows, pre-Apple and one month prior to the world getting to know a dysfunctional family of Jedi. 


Topics: Retail, Healthcare, APAC, North America, EMEA, T&L, OEM, Kiosks

If Hospitality Is Your Game, What’s Your Playbook?

Posted by Garry Reichert February 5, 2016 at 2:50 PM


In just a few short days, fans and media alike will descend upon Levi’s Stadium and the city of Santa Clara for Super Bowl 50.

Being that the game will take place in Silicon Valley, this year’s event combines two of my favorite things – football and technology.

The NFL has always been at the forefront of technology. Zebra knows that well since we are “The Official On-Field Player Tracking Provider” of the NFL. Zebra is committed to supporting the league’s ongoing initiative of improving the way fans, teams and broadcasters watch, coach, play and analyze the game using Zebra Sport Solutions real-time, player-tracking system. 


Topics: APAC, North America, EMEA, OEM, Hospitality, Mobile, Wi-Fi

Zebra Technologies at TRANSACT15

Posted by Zebra N. America March 30, 2015 at 9:26 AM


Zebra Technologies Corporation is excited to participate in one of the premier payment technology trade shows, TRANSACT 15, March 31-April 2, 2015 at the Moscone Center in San Francisco.

Zebra will host a booth on the show floor, where new mobile payment device, the PD40, will take center stage. With the PD40, your associates can use their Zebra multi-function mobile computers to ring up purchases with virtually any type of payment card, anywhere in the store, improving the shopping experience and preventing abandoned sales.


Topics: Retail, North America, OEM, Payments, PD40, TRANSACT