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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Visibility Behind the Scenes: Zebra's Role in Jason Bourne

Posted by Jeff Schmitz August 5, 2016 at 11:19 AM


It’s a routine Zebra VP of Location Solutions, Jill Stelfox knows well. Board the flight, take your seat, put your headphones on, check email and catch-up on tasks. She travels extensively in her role.  Last fall, she wore her Zebra Sports logo gear on a flight to San Jose headed to a Thursday night NFL game. Jill wasn’t looking for conversation on the flight, but when an interested football fan sat next to her, the Zebra logo gear prompted an intriguing conversation.

Being a huge 49ers fan and fantasy football junkie, he loves the NFL’s “Next Gen Stats” and knew Zebra was the force behind it.  As the conversation continued, Jill learned she was talking with one of Hollywood’s most famous set decorators, Scott Bobbitt.  He and his brother have worked on dozens of hit movies including Ocean’s Eleven, the Bourne movies, and many more. 


Topics: Location Solutions, NFL, Zebra Sports, Sports Solutions, North America


Posted by Ashley Ford July 21, 2016 at 11:04 AM



Wearable technologies are becoming a staple of everyday life. Used across multiple disciplines and throughout various fields these ground-breaking innovations are fundamentally changing the way we collect and analyse data. This is particularly evident across the sporting world.


Topics: Wearables, Data Capture, NFL, Manufacturing

Touchdown! Zebra Named to Fast Company Most Innovative Companies List

Posted by Zebra Global February 18, 2016 at 8:42 AM


This week, Fast Company announced its annual ranking of the world’s Most Innovative Companies for 2016, honoring leading enterprises that exemplify the best in nimble business and impactful innovation. We’re proud to have earned a spot on the Sports Sector list. Take a look back at this adapted blog post from September 2015 on our partnership with the NFL as the “Official On-Field Player Tracking Provider.”

When the NFL kicked off its 2015 season, all players taking the field were sporting a new accessory. You aren’t able to see the nickel-sized RFID sensors embedded in the shoulder pads of every NFL uniform this season, but you’re definitely going to hear about them.


Topics: Sports, North America, Sports Solutions, NFL, Fast Company, Most Innovative Companies, Zebra Sports