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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Visibility Behind the Scenes: Zebra's Role in Jason Bourne

Posted by Jeff Schmitz August 5, 2016 at 11:19 AM


It’s a routine Zebra VP of Location Solutions, Jill Stelfox knows well. Board the flight, take your seat, put your headphones on, check email and catch-up on tasks. She travels extensively in her role.  Last fall, she wore her Zebra Sports logo gear on a flight to San Jose headed to a Thursday night NFL game. Jill wasn’t looking for conversation on the flight, but when an interested football fan sat next to her, the Zebra logo gear prompted an intriguing conversation.

Being a huge 49ers fan and fantasy football junkie, he loves the NFL’s “Next Gen Stats” and knew Zebra was the force behind it.  As the conversation continued, Jill learned she was talking with one of Hollywood’s most famous set decorators, Scott Bobbitt.  He and his brother have worked on dozens of hit movies including Ocean’s Eleven, the Bourne movies, and many more. 


Topics: Location Solutions, NFL, Zebra Sports, Sports Solutions, North America

Location Technology: The Key to Better Serving the Connected Traveler

Posted by Nikolaus P. Braun July 11, 2016 at 8:00 AM


A whopping 99 percent of hotel guests arrive carrying at least one mobile device.[i] And 85 percent of all hotel guests want to use their mobile devices to access hotel services.[ii] That’s why an estimated 64 percent of hotels offer their guests free Wi-Fi services when they travel. [iii]

But savvy hotels are using these Wi-Fi networks – along with smart Bluetooth/beacon location technology – to step up their customer service even more. 


Topics: Hospitality, North America, Location Solutions

Complimentary Webcast: IoT Platform – A New Category of Enterprise Software

Posted by Zebra Global June 12, 2015 at 8:05 AM

IoT Platform – A new category of Enterprise software
—What to look out for and how to choose?


Topics: Supply Chain, RFID, Retail, Healthcare, Manufacturing, Government, Location Solutions, Sports, Internet of Things, APAC, North America, Latin America, EMEA, T&L, Field Mobility

Webinar Alert! Choosing the Right Location Platform to Enable Mobile Marketing

Posted by Zebra N. America March 27, 2015 at 7:47 AM


Today’s consumers and businesses rely on Smartphone’s, tablets and other Wi-Fi and Bluetooth enabled devices for a wide array of personal and commercial applications. All major brands in retail, hospitality and airports are connecting with shoppers, guest and visitors through their devices, delivering a personalized experience using location based services. Businesses are increasingly deploying real-time Wi-Fi and Bluetooth Low Energy (BLE) based location services to offer better customer experience and engage with personalized promotions and in-venue coupons.


Topics: RFID, Mobility, Retail, Location Solutions, Software, North America

Ten Steps in Building the Path to Purchase

Posted by Mark Thomson February 12, 2015 at 8:13 AM


The high street is dead...or is it? People still like to see, touch and try before they buy – and we live in an immediate world, where sometimes next day delivery isn’t good enough. Hence the on-going popularity of brick and mortar stores.

Customers are often thought to be driven by price alone. In reality, 83% of retailers say that shoppers can find a better deal elsewhere. So why do they still buy?


Topics: Mobility, Retail, Location Solutions, APAC, North America, Latin America, EMEA, Omnichannel

New Zebra Study Reveals Strong Momentum for IoT Implementation

Posted by Zebra Global December 18, 2014 at 10:17 AM


While the term “Internet of Things” (IoT) has found a place in today’s lexicon, when it was first used in the late nineties, the full implications of connected world solutions in the enterprise were still very much unknown. In 2012, Zebra Technologies commissioned Forrester Consulting to conduct an initial study to understand the overall perception and prevalence of IoT solutions in global enterprises. The study provided valuable insight into organizational interest in and knowledge of IoT, and indicated continued growth and adoption of connected world solutions.


Topics: Retail, Manufacturing, Location Solutions, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, T&L