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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Two ways your printers are being left behind. And both are barriers to optimal productivity.

Posted by Richard Hughes-Rowlands February 9, 2017 at 4:44 AM

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Mobile, industrial and desktop printers are great in lots of ways. In the office or on the factory floor, they’ve become an invaluable aid in labelling products and components. In healthcare environments, they help with patient identification and prescription marking. They’re flexible, cost-effective, hard-working and they save time.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Five ways you could be falling short on printer device management and missing out on business efficiencies

Posted by Gareth Aitken February 7, 2017 at 3:35 AM

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Mobile, desktop and industrial printers play a central role in work environments, but if they’re not monitored and managed appropriately, they can actually have a detrimental impact on operations meaning down time and wasted labour. Here are the five key areas where taking your eye off the ball can leave your printer fleet underperforming and your people frustrated.


Topics: Link-OS Environment, Software

Best-in-class or best forgotten? Are your industrial printers up to the job?

Posted by Richard Hughes-Rowlands February 3, 2017 at 2:58 AM

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One of the implications of industrial IoT is that businesses have to take a look at legacy technical assets and make an honest judgement about their long-term value. The prospect probably won’t be hugely appealing, but before you can move forward, you need to know where you are.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Bringing IoT connectivity to printing

Posted by Gareth Aitken January 30, 2017 at 11:24 AM

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Initiatives such as the Internet of Things and Industry 4.0 are driving fundamental changes in every industrial sector, across manufacturing plants, retail operations and healthcare environments. Connected operations and real-time visibility enable enterprises to gain deeper, more actionable insight into their processes, and do more with less.


Topics: Link-OS Environment, Software, Internet of Things, IoT

Updated: The Enterprise AppForum 2014: Are you ready?

Posted by Zebra EMEA November 19, 2014 at 10:20 AM



We’re just a few days away from the Enterprise AppForum 2014, which will be held in Brussels, Belgium. For those of you who haven’t been before, this is a developer-only event all about apps for enterprise.

With interactive discussion topics, facilitating a full, free and frank exchange of ideas; one-to-one meetings with our core EMEA and USA technical teams; and endless networking opportunities; the event is sure to deliver outstanding value.

What’s more, 25 special guest speakers with a wide range of skills and specialisms will be giving informative talks and sharing their expertise on key industry topics – from the Internet of Things to iOS development.

Break it ‘til you make it

As if that wasn’t enough to keep you educated and entertained, the Enterprise AppForum 2014 will include a Hackathon, where attendees can spend as much time as they like on the project – either with teammates, or alone. To spice things up a little, we are not announcing the theme until the first evening of the event.


Topics: Link-OS Environment, Internet of Things, APAC, North America, Latin America

Generation Z – Building a Printer Product Family for Tomorrow

Posted by Zebra EMEA July 10, 2014 at 7:03 AM


Several years ago, we started on a programme to build the next generation of printers.

Informed by the constant feedback we get from you, our customers (thank you!), we wanted to build a family of all printer types – mobile, desktop, card and industrial, that were significantly easier to use, integrate, manage and maintain. That offered benefits to customers with a single printer as well as those with thousands.  This is our goal for the Generation Z printer.

This is our goal for the Generation Z printer, including the recently launched ZT400. So what makes a Generation Z printer?


Topics: Link-OS Environment, APAC, North America, Latin America, EMEA

Link-OS™: A lifeline for your printer

Posted by Zebra EMEA February 13, 2014 at 10:55 AM

There is always mystery surrounding the secret sauce in Coke and Pepsi; we have a favourite, but don’t really know why. When it comes to technology, we need to know more about the source to understand why it is different and its advantages so we can choose the best.


Topics: Link-OS Environment, Software, Internet of Things, APAC, North America, Latin America, EMEA

Taking the hassle out of legacy replacement with Link-OS Virtual devices

Posted by Zebra EMEA January 23, 2014 at 7:51 AM

A great way to grow your business is to replace competitive legacy printers, but despite the customer benefits a new Zebra printer can bring, replacing an existing installation can be a significant project for the end user. One way to deliver a higher return on this investment is to reduce the time and complexity involved, and allow the existing software applications driving the printers to run without modification.


Topics: Link-OS Environment, APAC, North America, Latin America, EMEA

Are you compliant? Every medical device exported to the US now needs a unique ID

Posted by Zebra EMEA January 16, 2014 at 8:52 AM

Back in September 2013 the Food and Drug Administration (FDA) issued draft guidance on the Global Unique Device Identification Database (GUDID). GUDID is a publicly searchable database administered by the FDA that will serve as a reference catalogue for every device with an identifier. Under the UDI final rule, the labeller of each medical device labelled with a unique device identifier (UDI) must submit information concerning that device to the GUDID, unless subject to an exception or alternative.

Yes, it’s a US compliance guideline – but if you’re thinking you’re outside the US and it doesn’t apply to you, think again. If you’re a medical industry manufacturer and you’re exporting to the US, the guidelines apply to you, too.


Topics: Healthcare, Barcodes, Manufacturing, Link-OS Environment, Identification, APAC, North America, Latin America, EMEA

Managing multiple Link-OS printers – together

Posted by Zebra EMEA November 28, 2013 at 10:15 AM


Increasing device use means increasing challenges for businesses. As many devices require their own unique provisioning, configuration and reporting requirements, ensuring consistency and control whilst minimizing costs and complexity can be difficult – unless you’re using Profile Manager, of course.

Profile Manager is an exciting new feature of Link-OS 2.0. It makes Zebra Link-OS printers even easier to integrate, manage and maintain, and this first release gives users the visibility and convenience of one application to manage all their Link-OS printers.


Topics: Printers, Link-OS Environment, ZebraEMEA,, APAC, North America, Latin America, EMEA