zebra logo

The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



Subscribe to Email Updates

Share our blog


On top of its game with Zebra Technologies

Posted by Ediz Unsal April 11, 2018 at 10:55 AM


VfL Bochum, a second-division German football club, is one of the oldest established sports organisations in the world. However, that doesn’t mean it’s traditional in all senses of the word. It wants the latest technology to support its operational efficiency, which is why it has deployed a range of ZXP Series printers, including the latest Series 7 printer, and associated cards and ribbons, as well as TC70 Touch Computers from Zebra Technologies.


Topics: EMEA, mobile computing, TC70, Touch computing, Events, Mobile Printing, Identification, ZXP, Loyalty, Card printer

Event Recap: Zebra at #NRF17

Posted by Zebra N. America January 19, 2017 at 3:34 PM

NRF Blog Image (hashtag).png

This year “Retail’s Big Show” took place January 15-17, 2017 at the Jacob K. Javits Convention Center in the heart of New York City. With over 35,000 attendees, 510 exhibits, and 300 speakers, the three days were jam packed with information on the latest technology and solutions as well as presentations by retailer’s biggest players. The knowledge that was shared and the technology that was showcased left all in attendance feeling inspired, exhilarated and proud of where the retail industry is headed. 


Topics: North America, Retail, NRF, Events

Retail’s big show is just around the corner: NRF 2016

Posted by Karen Wallis January 15, 2016 at 10:56 AM

NRF 2016.png

In retail today every interaction matters, whether you are communicating with customers, motivating your associates or empowering your supply chain, the overall experience is everything and can certainly make or break your business.


Topics: Retail, EMEA, Events, One Store

Removing Barriers to Enterprise IT with InDemand Technologies

Posted by Kevin Price October 6, 2015 at 8:00 AM


This post is part of a series by the sponsors of our APPFORUM event in North America. This post originally ran on InDemand Technologies' website.
As a tech enthusiast and visionary who founded Accucode, a successful enterprise mobile computing and wireless networking business, I am incredibly pleased to represent event sponsor, InDemand Technologies at APPFORUM 2015. InDemand holds sway over the service components of Accucode (a Zebra partner since 1998), and our mission is to provide a scalable and repeatable platform for field deployment, managed lifecycle services, and Hardware-as-a-Service offerings.

Topics: North America, Latin America, Events, APPFORUM, Mobile Applications

Beyond MDM to Mission Critical Mobility with B2M Solutions

Posted by Ronald W. Caines September 14, 2015 at 11:00 AM

This post is the first in a series by the sponsors of our APPFORUM event in North America.

As a technologist and collaborator who also happens to lead a sales organization dedicated to optimizing mobile environments, I’m looking forward to APPFORUM 2015 with a great deal of anticipation. I’ll be representing conference sponsor B2M Solutions and am counting on engaging the developer community in a round of lively discussions about the various ways that B2M is transforming the face of the marketplace by using analytics to go beyond traditional mobile device management. 


Topics: North America, Latin America, Events, APPFORUM

SOFTWARE Developers! 5 Things You’d Hate to Miss at EMEA AppForum 2015

Posted by James Pemberton September 4, 2015 at 5:56 AM


Word of mouth is starting to spread about AppForum 2015, the two-day event that Zebra Technologies is hosting from 13-14 October in London. Now in its sixth consecutive year, AppForum attracts application developers from Cape Town to Copenhagen who want to learn from the best and the brightest about the latest technologies that Zebra has to offer.

It’s the year’s most compelling reason to escape from behind the screen.


Topics: EMEA, Events, APPFORUM, Application Development

APPFORUM 2015: Loosening the Company’s Purse Strings

Posted by Ritesh Gupta August 14, 2015 at 11:24 AM


This post originally ran on Zebra's developer community, Launchpad

We know you should attend APPFORUM. You know it too, especially if you’ve been to APPFORUM before. But here’s the rub—how do you convince your manager to let you emerge from behind the screen for a three-day app fest in Vegas? 


Topics: North America, Latin America, Events, App Devs, APPFORUM, Application Development, Applications

Top Five Compelling Reasons to Attend APPFORUM 2015

Posted by Ritesh Gupta July 16, 2015 at 3:00 PM


This post originally ran on Zebra's developer community, Launchpad

Word of mouth is starting to spread about APPFORUM 2015, the two-day event that Zebra Technologies is hosting from September 21-23 at the Hard Rock Hotel & Casino in Las Vegas.  Returning by popular demand, application developers from Silicon Valley to the East Coast come to APPFORUM to learn from the best and the brightest about the latest technologies that Zebra has to offer.  It’s the year’s most bullish reason to escape from behind the screen. 


Topics: North America, Latin America, Events, App Devs, APPFORUM, Application Development

The Global Partner Summit: Enterprise Asset Intelligence is a “Knock Out” for Zebra

Posted by Zebra Global May 15, 2015 at 8:30 AM


Zebra’s Global Partner Summit (GPS) 2015 came on the heels of what sports enthusiasts called the “Fight of the Century” as the world’s two most renowned boxers took center stage in the ring in Las Vegas, Nevada on May 2nd.

This highly anticipated boxing event soon became the perfect metaphor for GPS as hundreds of channel partners from around the globe gathered in the City of Lights on May 3rd to get ringside seats to learn about Zebra’s corporate vision, sales and service strategy, channel program plans, product portfolio enhancements and more. And just like any good boxing match, the stakes were high as Zebra fought for a coveted prize: the confidence and commitment of its valuable channel partner community, who were together for the very first time since the organization became “One Zebra.”


Topics: APAC, North America, Latin America, EMEA, Events, Partners, Channel Partners

Event Preview: RFID Journal LIVE!

Posted by Zebra N. America April 14, 2015 at 10:45 AM


Zebra Technologies Corporation is proud to be the Cornerstone Sponsor at this week’s RFID Journal LIVE!, the 13th annual conference and exhibition hosted by trade publication RFID Journal. This year’s event takes place Wednesday through Friday at the San Diego Convention Center.

This year’s conference will cover off on everything from innovative marketing of RFID to specific vertical tracks for retail, warehouse management and smart devices.


Topics: RFID, Retail, RTLS, Healthcare, Sports, North America, Events, RFID Journal Live