How do you choose the right mobile solutions to support your retail requirements?
As the retail industry continues to evolve at an exponential rate, it’s imperative that retailers stay ahead of the curve. In our last two blogs, The Future of the Retail Customer Experience and Mobile Technology in the Retail Industry: Top Apps Retailers Are Using, we have explored how the use of technology in-store is changing, including how retail mobile solutions are being deployed in order to maximise ROI (return on investment) and how they are being used to improve the customer experience.
In this blog, we’ll discuss how retailers can choose the right mobile solutions to empower their employees, as well as how they can be integrated into the store effectively.
Dealing with returns has become an essential customer service function in recent years.
The rise of online shopping in particular has led to an increase in the number of customers buying items over the internet – especially during sales – without being totally sure about the purchase with the expectation they can return them once they’ve arrived.
As giants like Amazon continue to revolutionise the shopping experience online, traditional retailers are constantly looking for new ways to enhance the in-store customer experience.
The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that’s quickly gaining popularity.
As consumers, we have been enjoying the benefits of online shopping for years. The ease of shopping when it suits us, availability of customer reviews, personalised offerings and product suggestions based on our past purchase behaviour are only a few of the perks that can make online shopping more appealing than shopping on the high street retail store.
With online giants such as Amazon and budget discounters like Aldi dominating the retail landscape, it is increasingly important for retailers to find new ways to differentiate themselves from their competitors.
Today’s retail market is tougher than ever before. With hard discounters on one side, making it nigh on impossible for retailers to compete on price, and giants like Amazon on the other, dominating the online retail market, how can retailers gain a competitive edge?
Today, we’ll be discussing the nuances of Multichannel and Omnichannel approaches to retail with the experts who know best. Both Karen and Steve have extensive experience throughout the sector, and can offer great insight into the potential of these retail strategies, so let’s get started.