It’s obvious that online shopping has transformed buying behaviour and customer expectations. Amazon in particular has been more influential than any other, serving up an ecosystem of unbiased product reviews and revolutionising delivery.
With this retailer you can see instantly if an item is in stock, and get an accurate view of how long it will take to get to you. Data collected also allows the retailer to personalise the experience and empower the customer through helpful sections such as ‘you may also like’, ‘frequently bought together’ and ‘customers who bought this item also bought’. These create cross-sell and up-sell opportunities for retailers, whilst giving customers information that helps them to feel more informed.