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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

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Delivering A Consistent Brand Experience Online And In-Store

Posted by Mark Thomson December 18, 2015 at 4:01 AM

delivering-a-consistent-brand-experience

It’s obvious that online shopping has transformed buying behaviour and customer expectations. Amazon in particular has been more influential than any other, serving up an ecosystem of unbiased product reviews and revolutionising delivery.

With this retailer you can see instantly if an item is in stock, and get an accurate view of how long it will take to get to you. Data collected also allows the retailer to personalise the experience and empower the customer through helpful sections such as ‘you may also like’, ‘frequently bought together’ and ‘customers who bought this item also bought’. These create cross-sell and up-sell opportunities for retailers, whilst giving customers information that helps them to feel more informed. 

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Topics: Retail, EMEA, Omnichannel, One Store, Brand Experience