There’s no doubt about it, the world of retail has evolved. Digital has taken over… or has it? While many of us choose to do significant amounts of our shopping online, how many actually prefer the experience? It turns out not all that many at all, in fact 90% of people would rather buy from a physical store – including myself if the mood takes me! This is reflected in the fact that physical sales still account for 89% of all retail purchases (in the UK).