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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Big Data and the retail industry

Posted by Mark Thomson November 14, 2016 at 7:00 AM

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There’s no doubt about it, the world of retail has evolved. Digital has taken over… or has it? While many of us choose to do significant amounts of our shopping online, how many actually prefer the experience? It turns out not all that many at all, in fact 90% of people would rather buy from a physical store – including myself if the mood takes me!  This is reflected in the fact that physical sales still account for 89% of all retail purchases (in the UK)[1].

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Topics: Retail, Big Data, e-commerce

Customer Insight with One Store: Big Data

Posted by Mark Thomson January 22, 2016 at 4:09 AM

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Now you can greet every customer personally as they walk into your store. You can see how they move, and when they linger longer in a particular aisle, you can nudge them to buy with a special offer, just for them. 

And you don't even have to be in the same town as the store they're shopping in. You can do it all with remote management of your in-store wireless, and real-time data analytics, reaching customers through their mobile devices.

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Topics: Retail, EMEA, Omnichannel, Big Data, One Store

Introducing ‘One Store’ – A New Focus for Retail

Posted by Paul Milner May 14, 2015 at 9:09 AM

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In this post we’re introducing you to ‘One Store’, our customer-centric approach to omni-channel retail. It provides organisations with a path to success in today’s complex retail landscape.

One hundred years ago bricks and mortar was all retailers had to think about. Success was simple; it came from selling the right products to local customers – and delivering a personalised service from a convenient location. 

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Topics: Mobility, Retail, EMEA, Big Data, One Store