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The Retail Meaning of Christmas

Posted by Karen Wallis

December 15, 2014 at 8:36 AM

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For months now retail staff have been building up to this coming week.

The next ten days especially are the pinnacle of the retail calendar, as organisations fight for the cash they know consumers will spend somewhere.

People actually spend around a quarter of their annual personal expenditure at this time of year. More than a quarter of this spending now takes place online and each year more and more is spent via mobile devices.

And every year, the busy Christmas period provides an important learning opportunity for retailers for the year to come.

An article from the Guardian at the beginning of this year listed some important lessons for retailers following Christmas 2013.

These were the top three:

  1. Online spending is up:
    The growth of online retail continues. As purchases become easier and deliveries more reliable, shoppers are more likely to buy online.
  1. Click-and-collect is popular:
    Waiting in for deliveries is a problem – something we discussed in an earlier post. Organisations like Argos have worked hard to improve the experience and have made it a popular choice.
  1. It’s all going mobile:
    Dedicated apps and faster connectivity are driving growth in mobile shopping. Even when customers visit bricks and mortar, mobile research, or webrooming is vital to purchase decisions.

Technology is vital to all three.

Technology is changing the way consumers shop. So smart retailers are changing the way they sell, in-store and online. This means finding new ways to improve the customer experience in order and build customer loyalty.

Where is the opportunity for you to improve the customer experience?

To find out, join us at NRF to see the latest innovations in action – stand No.1603 or alternatively subscribe to our retail email newsletter series coming soon.

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About the author: Karen Heywood is the EMEA Editor in Chief for the Retail industry at Zebra, responsible for end-user engagement. Her role is to keep Retailers up to date with the latest information and trends in the Retail market.

 

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Topics: Retail, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, Omnichannel