When leading any new transformative initiative, the end is unclear and the journey is always an adventure. At Zebra we embarked on such a journey in 2012 when we launched MC40, the first Android Enterprise Rugged mobile computer. As we publish the End of Service notice for this flagship product this week, let's take a moment to take a look at the history of the MC40 and its place in the industry.
When we started MC40, the fate of Android in the enterprise was unclear. Google was focusing its Android development on the consumer market, as Enterprise wasn’t its focus then. Being an open source OS, Android conversations often raised concerns of security in the minds of many Enterprise customers. In order to overcome these objections and to facilitate the adoption of Android, Zebra rose to the challenge and created new software applications, tools and utilities around Enterprise manageability and security that were unaddressed in the market. Starting from scratch 7 years ago, the Zebra team developed the Mobility DNA Software Suite with mobility extensions to make Android truly enterprise ready. It also meant developing a new partner ecosystem with the likes of Google and Qualcomm and forging new ISV partnerships for application development in the Android space.
As an early market entrant, MC40 was a late bloomer, and sales were slow in the first few years. However, six years and four Android Dessert releases later, more than 500,000 MC40s have been sold. MC40 was instrumental in spearheading Android adoption in the Enterprise. It brought enterprise class mobility to the front of the store in the retail vertical and was a major contributor in the enablement of healthcare staff collaboration by creating compelling new voice, secure texting and alarms/alerts user experiences.
As we say goodbye to MC40, it is exciting to see how far Android in Enterprise has evolved. In 2018 we expect 46% of the rugged handheld market to be Android. Zebra alone has shipped over 2.6 million Android units, which accounts for 65% of overall Rugged Android deployments in the market. Google today is now taking a keen interest in Enterprise readiness for Android and most recently announced their new Android Enterprise Recommended program.
Please join us for our Evolution of a Revolution webcast at 10am EST on Sep 20, 2018. We will share exciting news about our third generation of Enterprise Android portfolio.
If you can't make it, click on that link to access the recording.