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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Posted by Marie-France Dequeker October 17, 2018 at 10:08 AM

Customers expect fast deliveries.

Customers expect accurate deliveries.

And customers of the leading Dutch car parts distributor, Sator Holding, get just what they expect.

1710208-SATOR-BLOG (1)


Topics: EMEA, Warehousing, Supply Chain

Zebra Technologies recognised as a Visionary for Indoor Location Services

Posted by Steve Mulroy October 12, 2018 at 5:56 AM

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In the recently released Gartner Magic Quadrant for Indoor Location Services, Worldwide report, Gartner positioned Zebra Technologies as a Visionary, based on our completeness of vision and ability to execute when delivering and implementing Real-Time Location Solutions (RTLS).


Topics: EMEA, Retail, Yard, Asset Management, Material

Driving delivery management to a whole new level

Posted by Maria Casu October 4, 2018 at 6:55 AM

Suomen Kaukokiito Oy  is Finland’s leading private logistics company. It manages 3.5 million shipments annually.



Topics: EMEA, T&L, Warehousing, Barcodes, Printers, Services

The Evolution of a revolution in Mobile computing: the mc40 and beyond

Posted by Archana Khetan September 19, 2018 at 11:34 AM

When leading any new transformative initiative, the end is unclear and the journey is always an adventure. At Zebra we embarked on such a journey in 2012 when we launched MC40, the first Android Enterprise Rugged mobile computer. As we publish the End of Service notice for this flagship product this week, let's take a moment to take a look at the history of the MC40 and its place in the industry.


Wake up and smell the coffee – it’s time to modernise the warehouse

Posted by Mark Jolley August 30, 2018 at 8:14 AM


Technology and logistics are moving at a phenomenal pace, yet the warehouse work culture is still stuck in the past. Compared to the modern day office and spotlight on well-being, the warehouse is archaically depressing. Granted, it’s an industrial hub and not exactly a creative ad agency, but that doesn’t mean a welcoming and stimulating environment should be curbed. The warehouse team are responsible for shifting items from A to B on behalf of global brands so it’s important they are looked after just as much as the office-based departments at logistical giants and online retailers. That next day delivery the customer has been promised is partly in the hands of the warehouse employee scanning, swiping and screen tapping for hours on end.


Topics: EMEA, Warehouse, Warehousing, Warehouse Management

Your users aren’t disabled? Think again.

Posted by James Morley Smith August 29, 2018 at 11:27 AM

Your users are disabled

All too often, a technical product is designed and tested based on a person bearing little resemblance to the intended end user. The solution may be deemed a success under test conditions, aesthetically pleasing and ‘on brand’, yet in practice the user experience can be frustrating, dysfunctional or even dangerous. With this in mind, I advocate that designing for disability should be the starting point for all great design, rather than an after-thought. 


Topics: EMEA

Augmented reality is becoming a retail reality

Posted by Mark Jolley August 24, 2018 at 7:29 AM


Until recently, augmented reality has been perceived as sci-fi or gimmicky, based on futuristic devices that seem just too advanced to play a practical role in everyday life. But it’s becoming prevalent in more and more industries, creating incredible insight for businesses and an enjoyable experience for customers.

AR is making waves in retail and fashion, from the cashier-less Amazon Go store in Seattle, to the animated wine bottle that can suggest what to have for dinner. I can see the next 12 months will be a really exciting time for store technology, as physical shops become as intuitive and efficient as online retailers. With over 85% of the UK population owning a smart phone, shoppers are already primed for the AR experience and ready to scan, snap, share and buy.


Topics: EMEA, retail technology

The fourth Industrial Revolution: why we should be excited that robots are coming for our jobs!

Posted by James Morley Smith August 22, 2018 at 9:43 AM


Make way for the fourth Industrial Revolution. 

Following the dawn of steam power, mass production and IT, this dramatic era is characterised by the blurring of lines between the physical, digital and biological worlds. It’s both overwhelming and exciting at the same time. Pessimists warn of devastating job losses, the end of civil society as we know it and interference with Mother Nature to the point of no return. But history shows us that each Industrial Revolution has served to improve the way we work and live. I firmly believe this post-digital revolution is an amazing opportunity, if we harness technology and apply morals and ethics to product development. Rather than demotion and destruction by robots, this revolution will bring people worldwide closer together, fulfilled by rewarding careers and freedom. 


Topics: EMEA

When will next-gen technology solve some of our age-old problems?

Posted by Mark Jolley August 8, 2018 at 3:24 AM

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On a recent trip to Johannesburg, stranded on the runway hearing the crushing words “delay”, I couldn’t quite get my head round why, in this day and age, with incredible intelligence and technology at our disposal we are still facing frustrations that were common 10 or even 20 years ago. We encounter problems or inconveniences everyday that are seemingly simple to solve, yet there often aren’t solutions on the market. Is this due to lack of innovation, funds or demand perhaps? Some solutions seem glaringly obvious to me.


Topics: EMEA


Posted by Hannah Moule July 18, 2018 at 5:02 AM

Q-Park in Sweden has empowered its parking attendants, equipping them with Zebra TC75x Touch Computers and Zebra ZQ510 Mobile Printers, along with various charging and clip & carry accessories.

July01 - Empower Your staff


Topics: EMEA, Field Mobility, Printers, Mobility, Services