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The Visible Value Blog

OEM WLAN – If They Can’t Connect, You Can’t Connect with Your Customers

Posted by Garry Reichert

March 16, 2016 at 9:00 AM


When things become ubiquitous, you tend to not give them too much thought. Somehow, it all works. The TV turns on, the water comes out of the faucet, and the car starts. That is, until they don’t. Then, and usually only then, do you come to realize how much you rely on technology to get even the most basic of things done. (Try brushing your teeth without water.) When the lights go out, you realize you should have checked to see if the flashlights had batteries. When you can’t drink the water due to a water main break, you realize you really should keep a gallon of bottled water in the refrigerator. When your car doesn’t start, you realize you should have paid more attention to the “Check Engine” indicator.

Now, think about your customer’s business. Think about the one thing that they, their employees and their customers rely on the most – wireless infrastructure.

Bet that wasn’t the first thing that came to your mind. It’s likely not the first thing your customers are thinking about, either. But, it should be. Without a wireless infrastructure, your customer’s business would be paralyzed, their systems would be offline and their associates and customers would be disconnected. One thing is for sure in today’s market place – no wireless means no business.

Fortunately, you don’t have to wait for something to go wrong to make sure things are working correctly. In fact, now may be the best time to take a look at your customer’s wireless infrastructure and see if it’s functioning as it should be or if it needs to be optimized.

It’s likely their systems are running on 802.11n architecture. While this is okay for some throughput, it’s likely not going to be powerful enough for the increasing demands of today’s consumers and services, which command faster processing speeds.

For an idea of that demand, consider this:

  • Internet usage on mobile devices has increase from 0.4 hours per day in 2010 to 2.8 hours per day in 2015 (eMarketer, April 2015)
  • There will be 4.3 mobile devices per person by 2020 (MobileWorldLive, October 2014)
  • Mobile digital media time in the US is now significantly higher at 51% compared to desktop at 42% (KPCB Internet Trend, May 27, 2015)
  • 25% rise in BYOD initiatives (Markets and Markets, April 2014)

802.11ac architecture enables quicker processing for legacy and 802.11ac-enabled clients – in many cases doubling the channel width and offering up to 33% more throughput at the same location. In other words, your customers can better serve their customers with an updated network.

Zebra’s 802.11ac is faster, smarter and more resilient, leading the industry in robust and efficient architecture options for enterprise class WLAN.  Beyond just a wireless network, it is the connection that ensures your customers have clearer visibility into operations, deeper insight into their customer actions and sharper decisions due to timely information:

  • 3 times faster to rollout with zero-touch provisioning and 90-second installations
  • Optimized for dense and challenging RF environments
  • 4 times more scalable thanks to a controller-less architecture
  • Built-in location technology
  • One Ethernet switch powers 2 devices for energy efficiency
  • Built to survive failure

When you power your customer’s business with the most respected and dependable Wi-Fi network, their associates and customers enjoy the seamless, high performance connectivity they expect and systems run effortlessly.

Today is a good day to assess your customer’s wireless architecture. We’ll work with you to evaluate their system, and, if your customer does need an upgrade, we’ll work with you to deliver what they need — whether you want to private label an access point or utilize access point components to provide wireless connectivity for one of your designs.

Get the capacity to thrive – and rest assured knowing with Zebra at your side, the wireless challenges of tomorrow won’t be a disconnect today for your business or your customer’s business.

For more information on how to keep your customers connected with private-label WLAN, visit zebra.com/oem.

Garry Reichert is VP, OEM - North America for Zebra Technologies.

Topics: APAC, North America, EMEA, Wireless LAN, WLAN, OEM