As with most everything in retail today, consumers are demanding more at point-of-purchase. No longer is it enough to make the checkout process as efficient as possible.
Your customers want inventory look up, direct ordering, delivery information, the option to print or email their receipt; and to be able to pay with cash, credit, debit or mobile payment. They want all of this – and to have it all happen where they stand, whether or not that is at a checkout counter. If those needs aren’t met, customers will find another way; and in most cases, that way is to use their smartphone to research an item, price it out, and determine which store can get it to them the fastest all while standing in line at your store.
The rise of the smartphone has empowered consumers like never before. Whereas operational decisions used to live within the IT department, more and more, it’s the consumer driving technology adoption by retailers, and not the other way around.
This shift isn’t lost on the industry. A 2015 study by Retail Systems Research reveals that nearly 75% of retailers said getting new technology deployed is a top challenge.
Retailers aren’t the only ones being impacted by this shift in consumer behavior. Restaurant operators are seeing more and more diners coming in and expecting a new level of tableside service.
The expectation is shorter time between when an order is placed and when it’s delivered and the ability to pay at the table, versus having to walk to a register or entrust their credit card with a server. The emergence of mobile wallets is also pushing restaurants to reconsider how they process payments.
Retailers and restaurant operators can address this shift in consumer behavior with the implementation of mobile point of sale systems (mPOS).
A mPOS system empowers your associates to go to the customer and better serve them at the critical moments in their shopping and dining experiences.
This improved level of service can take many forms, including:
- Line-busting: eliminate long lines where a customer could abandon their cart and exit the store
- Merchandising: look up inventory, run price checks, and even place an order for an out-of-stock item right in the aisle
- Payment: process payment at the point of decision or tableside by either swiping a credit card or scanning a mobile wallet
- Order processing: improve order accuracy and reduce the time of transmission from table to kitchen
- Self-service: provide digital menus for self-ordering and receipt delivery
There are benefits to the retailer and restaurant as well; mPOS, be it a tablet or a handheld, takes up less space than traditional POS systems so there’s more counter space for dining and more floor space selling.
We understand that for a customer, the experience is everything. We also understand that for you, it’s building an experience that can evolve as your customers’ expectations do. Let us help you meet – and exceed – those expectations with our OEM mPOS solutions.
With our family of 1D and 2D scan engines, you can quickly and cost-effectively integrate industry-leading bar code scanning into your products, at whatever required range. When you standardize your product line on Zebra scan engines, keeping your products updated with the latest technology is easy. Our platform strategy allows you to simply replace existing engines with the next generation engine, no expensive re-tooling required.
From tablets to handhelds, we have an OEM mPOS solution that will tackle your technology needs while improving customer satisfaction.
For more information on Zebra’s OEM technologies visit www.zebra.com/oem.
Garry Reichert is VP, OEM - North America for Zebra Technologies.