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The Visible Value Blog

Kiosks: Time-Tested Customer Engagement

Posted by Garry Reichert

March 7, 2016 at 1:33 PM

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Kiosks have been helping users access vital information since April 1977. To put that in perspective, that’s pre-Windows, pre-Apple and one month prior to the world getting to know a dysfunctional family of Jedi. According to a new study by Grand View Research*, the self-service technology market is not slowing down any – in fact, they’re predicting it to be worth more than $39 billion by 2022. They point out that:

  • “By 2022, kiosks are expected to hold a 21 percent market share due to their ability to offer user-friendly solutions to difficult problems in health care, retail and other industries.”
  • The North American market is expected to grow at a calculated annual growth rate of 9.0 percent from 2015 to 2022.”

What is driving this growth? As noted in the report, much of it can be attributed to increased demand in developing countries.

However, it’s important to also consider that what began nearly 40 years ago as a tool for students to find their way around campus and look up courses at University of Illinois – Urbana-Champaign, is now an omni-present interactive, self-service technology found in nearly every imaginable segment.

Thanks to technology advancements (touchscreens and tablets) and the proliferation of applications – both in how the kiosk is used and what is run on it – retailers, airlines, pharmacies, and hotels are all experiencing the benefits of using kiosks and kiosk printers.   Not only can they serve more customers, they are able to use each engagement as an opportunity to enhance the customer experience and increase brand loyalty.

A company’s choice in micro-kiosks is important. Our family of Micro Kiosks and kiosk printers enable businesses to cost-effectively deploy intuitive, on-demand applications from travel and transportation (airline check-in and ticketing) to hospitality (tableside ordering) to healthcare (medication dispensing) to retail (couponing and merchandising).  In each application we help elevate self-service to new levels of interaction and immediacy – and create revenue opportunities.

After all, when it comes to scanning performance, Zebra sets the bar. Our scanning and printing technology allows workers to capture virtually any bar code with laser-like speed — whether it is displayed on the screen of a mobile phone or printed on a label that is dirty or damaged.

Zebra has a long history of making businesses as smart and connected as the world we live in. No matter where your customer may be –airport, restaurant, pharmacy, or store – help is never more than a few steps away when you’ve integrated an OEM enabled- Zebra interactive kiosk into your operations.

From a micro-kiosk that can be placed in-aisle for price and inventory look up to a customer concierge that supports multimedia experiences, on-screen ordering, and instant connections to staff via voice or video, there’s no shortage of self-service possibilities available to you and in turn, your customers. After all, the kiosk is a proven, time-tested technology. And, Zebra is a proven, time-tested technology partner.

If you’d like more information on how you can use kiosks to cater to your customer needs and provide the ultimate in self-service, visit www.zebra.com/microkiosks

Garry Reichert is VP, OEM - North America for Zebra Technologies.

 

 

* “Self-Service Technology Market Analysis By Product (ATM, Kiosks, Vending Machines) And Segment Forecasts To 2022,” Grand View Research, December 2015

 

Topics: Retail, Healthcare, APAC, North America, EMEA, T&L, OEM, Kiosks