Zebra’s Global Partner Summit (GPS) 2015 came on the heels of what sports enthusiasts called the “Fight of the Century” as the world’s two most renowned boxers took center stage in the ring in Las Vegas, Nevada on May 2nd.
This highly anticipated boxing event soon became the perfect metaphor for GPS as hundreds of channel partners from around the globe gathered in the City of Lights on May 3rd to get ringside seats to learn about Zebra’s corporate vision, sales and service strategy, channel program plans, product portfolio enhancements and more. And just like any good boxing match, the stakes were high as Zebra fought for a coveted prize: the confidence and commitment of its valuable channel partner community, who were together for the very first time since the organization became “One Zebra.”
To the sounds of the infamous Rocky theme song, Juliann Larimer, chief marketing officer, and Joe Heel, senior vice president of global sales, kicked off the event by bouncing down the audience aisles in true fighter form donning boxing gloves and robes, high fiving and fist bumping attendees. The energy and cheering in the room rivaled any sports arena as partners marveled at a spectacular light show that put the new Zebra brand front and center.
That high energy, opening moment set the pace for the next three days as partners listened to global leaders on the main stage share their organization’s strategy and stress Zebra’s Enterprise Asset Intelligence vision that was introduced by Anders during his opening remarks. The main stage sessions were followed by regional breakouts that enabled partners to dig deeper into the new channel program and learn how Zebra would commit to them and offer the best, most profitable partner experience in the industry.
While GPS was full of rich, diverse content addressing topics that matter most to partners ranging from sales structure to service offerings to marketing tools, the overall event messaging was driven by Zebra’s Principles of Partner Engagement, which were recently established to stress the company’s commitment to the channel and partner-focused corporate strategy:
- Our partners are vital to our business and an essential component of our focus on customer delight.
- We collaborate with our partners to provide value for our mutual customers.
- We invest in our partners’ growth and relevance and position them for success.
- We strive to provide the industry’s best partner experience.
- We work with our partners to seize opportunities presented by Enterprise Asset Intelligence
These five principles were weaved into the entire event and were not only shared through words, but through action in a Solutions Showcase that was a tradeshow-like set up onsite that included dozens of booths featuring both Zebra and partner solutions for the core verticals of retail, healthcare, manufacturing and T&L. Partners leveraged the showcase to connect with peers and explore how they could grow their business through innovative, end-to-end solution offerings.
“The past few days really showed partners that Zebra is stronger and more dedicated than ever to its channel community,” said Sean Lowry, senior vice president sales & marketing, Lowry Solutions. “It’s great to see Zebra’s Enterprise Asset Intelligence vision so nicely aligned with our organization as we work to bring more powerful solutions to end users.”
At the end of the event, there was a clear winner: Zebra and its partners, winning together, committed to bringing Enterprise Asset Intelligence to businesses around the globe.
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