Over the years we have seen the retail environment become more unforgiving than ever. We are seeing a major competition from the internet that can serve to compromise customer loyalty. However, viewing online as the only adversary would be a big mistake
As a global leader in barcode printing and real-time location solutions (RTLS), we invited the South African retail industry to a half day workshop in the mother city Cape Town. Here, we elaborated on the role technology can play in the modern retail environment with attendants hailing from some of the biggest retail chains in the continent.
We broke down the retail landscape of Europe, Middle East and Africa (EMEA) regions and then drilled down into Africa whose retail consumer market spend is forecast to grow 46% 2012 to 2015. Concluding that in-store designs should ensure technology and online capabilities are always fully integrated and utilised so that retailers have a complete Omni-channel offering to meet the needs of today’s tech-savvy, time constrained and connected consumer.
At the workshop, we elaborated on how other territories operate, giving African retailers an idea of what their companies can do with technology and how this technology is suited to various store formats, merchandise types and retail applications. Examples of first adopting Auto ID, the cost saving to the retailer and the improved customer satisfaction that are realised then, extending into further technology deployment with mobility of printing really resonating for price markdown, shelf edge labelling and queue busting applications. Link-OS™Zebra’s new software environment for its latest printers took the audience to the future and a new world of integration and asset management.
Overall it was a thought-provoking day that provided much insight into the customer journey in today’s fast-evolving and frenetic marketplace. Zebra Technologies demonstrated its knowledge of the retail environment in both emerged and emerging markets by offering specific technological applications for particular products that can significantly increase efficiencies.
To find out more go to www.zebra.com