iPad™ in Retail: Don’t Get Left Behind!
Posted by Krista O'Brien on Thu, May 19, 2011 @ 07:20 AM
Analysts report that retailers are among the most likely early adopters of electronic tablets as heavy hitters in the industry experiment with ways to reconnect with in store shoppers. In fact, the Chicago Tribune reports Deloitte’s prediction that in 2011 more than 1 in 4 electronic tablets sold will be bought by businesses, and retailers specifically will purchase and deploy more electronic tablets than any other industry this year.
From locating and purchasing items not available in the store, to social media promotions and designing your own shoes, major retailers like Things Remembered, Puma, and Nordstrom are investing in the iPad to attract younger shoppers and reconnect with tired ones, reports the Chicago Tribune. Even Clinique is doing it using their iPad Skin Diagnostic Tool to aid sales consultants with skincare product recommendations.
So, are you ready? According to RetailCustomerExperience.com, there are three steps to go through to help you decide: 1) Identify the applications which will have maximum impact on your business, 2) Determine the right tablet platform, and 3) Walk through all required deployment and back-end integration steps. Click here to read more.
Find out how the iPad and Zebra mobile printers can work together to enhance the shopping experience and increase customer loyalty, here.