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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Steve Northcott

Stephen Northcott is the Senior Solutions Marketing Manager for Retail for Zebra Technologies in EMEA. Stephen works closely with other teams to introduce new solutions and ideas into EMEA.
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Recent Posts

The new mobile warehouse: rising to meet the challenge of today’s changing logistics

Posted by Steve Northcott June 23, 2015 at 10:05 AM



The customer has always been king. But thanks to the rise in online shopping, he or she is now an absolute dictator. If their order is not fulfilled perfectly and delivered, ideally, next day, they will soon take their business elsewhere.


Topics: APAC, North America, Latin America, EMEA

What Do You Need To Put Into Your Warehouse To Achieve Flawless Fulfilment?

Posted by Steve Northcott May 22, 2015 at 9:55 AM


What you put into your warehouse is what you get out of it. So put in old-fashioned, ineffective and isolated technology, and you’ll get out inefficiency, inaccuracy, delays and dissatisfied customers. As the scale of the warehouse grows, the scale of the problems grows too. Bigger, busier warehouses need bigger, more productive technology, if they are ever to achieve financial payback.


Topics: Supply Chain, RFID, APAC, North America, Latin America, EMEA

How should enterprises view the cost of Field Mobility?

Posted by Steve Northcott April 16, 2015 at 9:26 AM


A growing number of enterprises are looking to reduce costs and raise customer satisfaction levels by investing in mobile devices for their field workers. These devices enable staff to carry out a number of tasks more efficiently - from getting to customers more quickly thanks to better route planning, to more accurate inventory management through improved asset scanning. Yet when it comes to the cost of these devices many enterprises are in the dark as to the best and most cost-effective solution.


Topics: Supply Chain, Mobility, Manufacturing, EMEA, T&L, Field Mobility

The Road to Enlightenment and Ruggedised Handheld Devices

Posted by Steve Northcott April 2, 2015 at 5:50 AM


Growing up, I was greatly influenced by the cars my childhood heroes drove. So when it came to buying my first car – and I’m sure I’m not alone in this – all that mattered was how much performance I could get for my budget.

When it came to my next car however, the corporate working world and my children meant my priorities had shifted. Brands become important; I needed something solid, dependable and safe. Yet despite my resolve to buy something practical, I still ended up purchasing a car with more technology than NASA, and it wasn’t long until it became a beautiful, high maintenance liability!


Topics: Supply Chain, Mobility, Manufacturing, EMEA, T&L, Field Mobility

Why Smartphones are No Match for Barcode Scanning with an Enterprise-Grade Device

Posted by Steve Northcott March 26, 2015 at 10:38 AM


As a football fanatic – it could easily be argued that the infamous semi-final of last year’s World Cup, where Germany defeated Brazil 7-1, was a severe case of “men against boys”. You don’t have to be a member of the Sky Sports punditry team to realise that the void between the teams has been wider than the Grand Canyon.


Topics: Supply Chain, Manufacturing, T&L, Field Mobility

10 Steps to finding the right mobile device: Part two

Posted by Steve Northcott March 19, 2015 at 11:44 AM


Finding the right mobile device for your business isn’t easy by any means, so to help you we’ve compiled a list of the 10 most important factors you should consider before making an investment in a consumer or enterprise grade mobile solution. In part one of this two part blog series we started with summarising the first five considerations - in our conclusive blog, we take a look at the final five critical steps to consider when finding the right mobile device for your organisation. 


Topics: Supply Chain, Manufacturing, EMEA, T&L, Field Mobility

The Impact of Innovation on Field Mobility Solutions and Operations

Posted by Steve Northcott March 12, 2015 at 9:15 AM


Mobility innovation holds different meaning depending on what industry you apply it to. But regardless of industry, it’s undeniable that the transition to a paperless workflow with mobilised field-based applications has far-reaching benefits. But what are the key business and technical considerations when empowering field workers with innovative field mobility solutions?


Topics: Supply Chain, Manufacturing, T&L, Field Mobility

Devices Multiplying and Why 5 + 5 Really Does Equal 10

Posted by Steve Northcott January 27, 2015 at 8:10 AM


Do you sometimes get the feeling that electronic devices can breed? It certainly feels that way in our household where there seems to be a never ending number of new devices. Now all these new devices are fantastic, but they also bring their share of frustrations. For example, trying to find the correct charger and difficulties in sharing apps across multiple platforms and operating systems. I always think that while things work, there are areas that could be improved.