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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Steve Northcott

Stephen Northcott is the Senior Solutions Marketing Manager for Retail for Zebra Technologies in EMEA. Stephen works closely with other teams to introduce new solutions and ideas into EMEA.
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Recent Posts

Mobile technology in the retail industry: Top apps retailers are using

Posted by Steve Northcott November 28, 2017 at 6:24 AM

Mobile technology in the retail industry_top 7 apps

As giants like Amazon continue to revolutionise the shopping experience online, traditional retailers are constantly looking for new ways to enhance the in-store customer experience.

The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that’s quickly gaining popularity.


Topics: Retail, EMEA, Customer Experience

The Future of the Retail Customer Experience

Posted by Steve Northcott November 28, 2017 at 5:44 AM

The future of the retail customer experience

As consumers, we have been enjoying the benefits of online shopping for years. The ease of shopping when it suits us, availability of customer reviews, personalised offerings and product suggestions based on our past purchase behaviour are only a few of the perks that can make online shopping more appealing than shopping on the high street retail store.


Topics: Retail, EMEA, Customer Experience


Posted by Steve Northcott July 31, 2017 at 1:15 AM


  • Imagine you are running a busy café – it’s a demanding job. And customers want to be served quickly and efficiently. They also want to be correctly informed of any ingredients they might be allergic to
  • On the other side of the counter, managers want their catering teams to work productively and concentrate on preparing food and serving customers, not on time-wasting, repetitive administrative tasks
  • And a third factor to throw into the mix is the legislative red tape that every food establishment needs to adhere to. One such regulation is the Food Information for Consumers (FIC) Regulation, which the EU has recently introduced; restaurants, cafés and catering companies now have to legally provide details of products that contain any of the 14 allergens it has specified, such as egg, milk, peanuts and sesame seeds

Topics: EMEA, Hospitality, Catering and hospitality, Zebra Card Safe Food Solution


Posted by Steve Northcott July 12, 2017 at 8:25 AM

Leading Danish wholesaler Shoe-D-Vision was aware that the mobile devices it used to help partners select and buy stock at it sales exhibitions were not up to scratch. As a retailer that enjoys a reputation for being a technology trailblazer it looked to deploy new mobile computers.



Topics: Retail, EMEA, TC51, Exhibitions

Improving Customer Experience Through the End-to-End Click & Collect Process

Posted by Steve Northcott May 12, 2017 at 3:00 AM


This is the last in a short series of blogs looking at the devil-in-the-detail of providing Click & Collect in a way that remains profitable rather than becoming a de facto “loss leader” offering.  For this last blog we’re reminding ourselves why this is all important in the first place - customer experience – and thinking about the future. We’ll look at an end-to-end customer journey (click-collect-return) for a young woman named Susan, and at what technology impacts at what stage of customer engagement.


Topics: Retail, EMEA, Click and Collect

Optimising Reverse Logistics and Getting Value From Returns

Posted by Steve Northcott May 5, 2017 at 3:00 AM


One of the core reasons that retailers are struggling to make their Click & Collect operations profitable is the huge increase in returns that Click & Collect has generated.  Retailers who may have innocently thought that offering another channel and wider choice for the customer was just another box to tick-off have been caught out by the fact that the omni-channel reality has meant a change in customer mindset, which means they have to deal with the complexity of more returns.


Topics: Retail, EMEA, Click and Collect

Managing Returns

Posted by Steve Northcott April 28, 2017 at 3:00 AM



Topics: Retail, EMEA, Click and Collect

Getting Instore Fulfillment Right

Posted by Steve Northcott April 21, 2017 at 3:00 AM



Topics: Retail, EMEA, Click and Collect

Making Click & Collect Profitable

Posted by Steve Northcott April 14, 2017 at 3:00 AM



Topics: Retail, EMEA, Visibility, Asset Visibility Service, Click and Collect

How to make your wireless networks industrial strength – part 2

Posted by Steve Northcott December 23, 2015 at 7:23 AM


As we discussed in the first part of this latest blog series, numerous industrial environments have still not upgraded to an industrial wireless network, instead relying on the same standard network currently supporting their carpeted space. This is causing serious issues for businesses, as complex working environments demand a dependable, powerful connection in order to cope with their ever changing and chaotic nature, extreme conditions and diverse range of devices.


Topics: Supply Chain, Retail, Manufacturing, EMEA, Wireless LAN, WLAN, Warehousing, mobile devices