These days we all do things – like ordering the groceries, setting a date with the plumber or advancing the heating – on the go. Whether we like it or not, our personal life is truly mobile.
SHOP FLOOR STAFF EQUIPPED WITH MOBILE DEVICES CAN PROVIDE CUSTOMERS WITH A SERVICE-DRIVEN, PERSONALISED IN-STORE EXPERIENCE
How do you choose the right mobile solutions to support your retail requirements?
As the retail industry continues to evolve at an exponential rate, it’s imperative that retailers stay ahead of the curve. In our last two blogs, The Future of the Retail Customer Experience and Mobile Technology in the Retail Industry: Top Apps Retailers Are Using, we have explored how the use of technology in-store is changing, including how retail mobile solutions are being deployed in order to maximise ROI (return on investment) and how they are being used to improve the customer experience.
In this blog, we’ll discuss how retailers can choose the right mobile solutions to empower their employees, as well as how they can be integrated into the store effectively.
As giants like Amazon continue to revolutionise the shopping experience online, traditional retailers are constantly looking for new ways to enhance the in-store customer experience.
The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that’s quickly gaining popularity.
As consumers, we have been enjoying the benefits of online shopping for years. The ease of shopping when it suits us, availability of customer reviews, personalised offerings and product suggestions based on our past purchase behaviour are only a few of the perks that can make online shopping more appealing than shopping on the high street retail store.
Leading Danish wholesaler Shoe-D-Vision was aware that the mobile devices it used to help partners select and buy stock at it sales exhibitions were not up to scratch. As a retailer that enjoys a reputation for being a technology trailblazer it looked to deploy new mobile computers.
This is the last in a short series of blogs looking at the devil-in-the-detail of providing Click & Collect in a way that remains profitable rather than becoming a de facto “loss leader” offering. For this last blog we’re reminding ourselves why this is all important in the first place - customer experience – and thinking about the future. We’ll look at an end-to-end customer journey (click-collect-return) for a young woman named Susan, and at what technology impacts at what stage of customer engagement.
One of the core reasons that retailers are struggling to make their Click & Collect operations profitable is the huge increase in returns that Click & Collect has generated. Retailers who may have innocently thought that offering another channel and wider choice for the customer was just another box to tick-off have been caught out by the fact that the omni-channel reality has meant a change in customer mindset, which means they have to deal with the complexity of more returns.