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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Phil Gerskovich

Recent Posts

SMG3’s Unconference: Making IoT an Enterprise Reality

Posted by Phil Gerskovich August 22, 2014 at 10:08 AM



Topics: RFID, RTLS, Internet of Things, APAC, North America, Latin America, EMEA

What's in a Name? More About Zatar

Posted by Phil Gerskovich June 26, 2014 at 11:12 AM


You may be familiar with Zebra’s cloud-based platform for individual and enterprise applications, but did you know that “Zatar” stands for “Zebra Avatar”?  We’ll tell you where the name came from and how to use the platform in this post!


Topics: APAC, North America, Latin America, EMEA, Zatar

How to Leverage IoT to Improve the Customer Experience – Part I

Posted by Phil Gerskovich October 31, 2013 at 8:32 AM

This week, Zebra officially debuted Zatar at Cisco’s Internet of Things (IoT) World Forum in Barcelona, Spain. It was an exciting launch at an inspiring location that has been abuzz with meaningful conversation around innovation and the future of IoT.



Topics: Software, Internet of Things, APAC, North America, Latin America, EMEA