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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Paul Milner

As Senior Solutions Marketing Manager specifically in the Retail sector, Paul works closely with the entire vertical team providing subject matter expertise to introduce new solutions and ideas into EMEA.
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Recent Posts

Currying disfavour: how not to do the personalised retail experience

Posted by Paul Milner September 2, 2015 at 4:52 AM


A word of warning: if you’re looking at technology to run a loyalty scheme, don’t let it take the place of good, basic retail service.

Technology has made it easy and affordable to run sophisticated loyalty programmes, even for retailers with only one or two stores. 


Topics: Retail, EMEA, Omnichannel, One Store, Loyalty

A Delivery Beyond My Expectations

Posted by Paul Milner July 21, 2015 at 5:38 AM


In a recent post, Mark Thomson was talking about why delivery plays such an important role in retail right now. It is a key area where businesses should be making strategic investments in 2015.

So in this post I thought I’d share a positive delivery experience. This is an excellent example of how the delivery and returns process is a vital part of promoting customer loyalty.


Topics: Retail, Omnichannel, Online Purchase, Delivery

The Barbeque Buying Experience and Store Mobility

Posted by Paul Milner June 12, 2015 at 12:34 PM


Since summer is on the way, I recently made a trip to the garden centre.

After choosing a few smaller items, I went to choose a new barbeque. A member of staff guided me through the various models and even showed me a demo video from his personal iPhone. I made my decision and was asked to go to the till to check the stock and pay. 


Topics: Mobility, Retail, EMEA, mobile computing, One Store, enterprise

Introducing ‘One Store’ – A New Focus for Retail

Posted by Paul Milner May 14, 2015 at 9:09 AM


In this post we’re introducing you to ‘One Store’, our customer-centric approach to omni-channel retail. It provides organisations with a path to success in today’s complex retail landscape.

One hundred years ago bricks and mortar was all retailers had to think about. Success was simple; it came from selling the right products to local customers – and delivering a personalised service from a convenient location. 


Topics: Mobility, Retail, EMEA, Big Data, One Store

Building Relationships through Data Connectivity

Posted by Paul Milner March 16, 2015 at 11:15 AM


This is not another post about big data. This conversation is about the practical ways in which retailers can use data and analytics to build a relationship with today’s consumer.


Topics: RFID, Retail, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

Compressing the Delivery Window

Posted by Paul Milner February 10, 2015 at 9:50 AM


This post originally appeared on Motorola Solutions' ThinkRETAIL on October 28, 2014.

Whenever I buy online, there’s often one part of the experience that doesn’t stack up with the rest – the delivery.

It’s simpler than ever to locate, compare and purchase what I need – a little too easy in fact! Top retail websites are so easy to use. Picking and paying take just clicks and seconds. But if I’m buying anything large or valuable, I’ve got to be at home when it arrives. And that takes planning.


Topics: Mobility, Retail, Internet of Things, APAC, North America, Latin America, EMEA, Omnichannel

Help Customers Feel Right at Home

Posted by Paul Milner January 29, 2015 at 8:06 AM


When a customer makes a purchase it’s the result of both logic and emotion. Mobile technology now helps retailers get customers to the right place on both fronts – giving shoppers the information and the service they want, at the moment they need it. In fact, 4 out of 5 customers now use a mobile while shopping in store.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, WLAN

The Road to Easier Inventory and More Sales

Posted by Paul Milner January 8, 2015 at 8:09 AM


Whenever I speak to people who work in front-line retail, there’s one common complaint – inventory. I recently read an article that even described inventory as ‘the worst part of being alive’. Now I’m sure that’s not true, getting stuck in traffic would definitely be higher up on my list. But is inventory the worst part of working in a shop?


Topics: RFID, Retail, RTLS, Internet of Things, APAC, North America, Latin America, EMEA