When it comes to online delivery, customers want it all yesterday. "Fast and free" is the new norm, mainly owing to retail pioneers constantly raising the bar with offers like Amazon Prime and even same-day delivery. To keep customers delighted and to provide the best ecommerce experience, end-to-end tracking through supply chain visibility is essential. This not only identifies errors (and culpability) in good time, but also takes advantage of real-time opportunities. Products arrive intact and on schedule, keeping customers informed without squeezing profit margins. Let’s take a look at how technology is enabling supply chain visibility, from plant to warehouse to final destination – and back again, in the case of returns.