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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

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Mark Jolley

Recent Posts

Optimise ecommerce through supply chain visibility

Posted by Mark Jolley October 24, 2018 at 6:19 AM

Post 17

When it comes to online delivery, customers want it all yesterday. "Fast and free" is the new norm, mainly owing to retail pioneers constantly raising the bar with offers like Amazon Prime and even same-day delivery. To keep customers delighted and to provide the best ecommerce experience, end-to-end tracking through supply chain visibility is essential. This not only identifies errors (and culpability) in good time, but also takes advantage of real-time opportunities. Products arrive intact and on schedule, keeping customers informed without squeezing profit margins. Let’s take a look at how technology is enabling supply chain visibility, from plant to warehouse to final destination – and back again, in the case of returns.


Topics: Supply Chain, Warehouse, Warehouse Management, retail study

Wake up and smell the coffee – it’s time to modernise the warehouse

Posted by Mark Jolley August 30, 2018 at 8:14 AM


Technology and logistics are moving at a phenomenal pace, yet the warehouse work culture is still stuck in the past. Compared to the modern day office and spotlight on well-being, the warehouse is archaically depressing. Granted, it’s an industrial hub and not exactly a creative ad agency, but that doesn’t mean a welcoming and stimulating environment should be curbed. The warehouse team are responsible for shifting items from A to B on behalf of global brands so it’s important they are looked after just as much as the office-based departments at logistical giants and online retailers. That next day delivery the customer has been promised is partly in the hands of the warehouse employee scanning, swiping and screen tapping for hours on end.


Topics: EMEA, Warehouse, Warehousing, Warehouse Management

Augmented reality is becoming a retail reality

Posted by Mark Jolley August 24, 2018 at 7:29 AM


Until recently, augmented reality has been perceived as sci-fi or gimmicky, based on futuristic devices that seem just too advanced to play a practical role in everyday life. But it’s becoming prevalent in more and more industries, creating incredible insight for businesses and an enjoyable experience for customers.

AR is making waves in retail and fashion, from the cashier-less Amazon Go store in Seattle, to the animated wine bottle that can suggest what to have for dinner. I can see the next 12 months will be a really exciting time for store technology, as physical shops become as intuitive and efficient as online retailers. With over 85% of the UK population owning a smart phone, shoppers are already primed for the AR experience and ready to scan, snap, share and buy.


Topics: EMEA, retail technology

When will next-gen technology solve some of our age-old problems?

Posted by Mark Jolley August 8, 2018 at 3:24 AM

baggage-tracking-solution-web-featured-content-digital-1200x612-en-global (1)

On a recent trip to Johannesburg, stranded on the runway hearing the crushing words “delay”, I couldn’t quite get my head round why, in this day and age, with incredible intelligence and technology at our disposal we are still facing frustrations that were common 10 or even 20 years ago. We encounter problems or inconveniences everyday that are seemingly simple to solve, yet there often aren’t solutions on the market. Is this due to lack of innovation, funds or demand perhaps? Some solutions seem glaringly obvious to me.


Topics: EMEA