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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Karen Wallis

Karen Wallis is the EMEA Editor in Chief for the Retail industry at Zebra, responsible for end-user engagement. Her role is to keep Retailers up to date with the latest information and trends in the Retail market.

Recent Posts

Retail 2026: What will retail look like?

Posted by Karen Wallis December 5, 2016 at 7:05 AM


The future’s a scary place. Technology has taken over.  Robot cashiers serve customers throughout the retail environment and intricate (yet subtle) scanning technology recognises the identity of each and every individual who walks through the door, adapting the in-store experience accordingly. As they progress through the store, consumers interact with personalised data screens displaying information based on their own digital profile and each one follows a data driven customer journey, built to maximise their odds of purchase. 


Topics: Retail, Future of Retail, retail technology, Zebra MC1X Personal Shopper series

Returns Fraud, Serial Returners & the impact to your bottomline

Posted by Karen Wallis October 28, 2016 at 7:00 AM


Be honest, have you ever bought multiple sizes of clothes or shoes online to see which is the best fit, then returned the others using the free returns process? Worse still have you or your friends ever worn an item once then returned it? There’s no doubt about it, many retailers are struggling with the challenges posed by an increased number of customers returning items.


Topics: Retail, Returns fraud, Retail fraud, Wardrobing, Serial returners

How important is delivery convenience for shoppers?

Posted by Karen Wallis May 20, 2016 at 11:47 AM


Today’s customers expect a seamless, personalised shopping experience that is consistent regardless of whether they are in-store or online and built to satisfy their individual requirements. The challenge that retailers face is to understand exactly what we as customers expect and how best to go about building an experience to match these expectations. 


Topics: Retail

Should retailers be investing more in click-and-collect?

Posted by Karen Wallis May 11, 2016 at 12:29 PM


Click-and-collect has become a significant battleground for retailers in the UK. A research report released by Planet Retail claims that the number of UK shoppers using click-and-collect will rise to 76% by 2017. Yet despite this, only two-thirds of the Top 50 retailers currently offer the service.


Topics: Retail

How can retailers harness mobile technology effectively?

Posted by Karen Wallis April 21, 2016 at 3:30 AM


The in-store interaction is an integral part of the entire shopper experience. Almost two thirds (60.1%) of shoppers are willing to buy more merchandise from a retailer that they believe provides better customer service. So it’s vital that retailers get it right, especially when you consider that consumers are using smart phones to gain information on products and pricing before, during and after the in-store visit.


Topics: Retail, EMEA, mobile devices

Retail’s big show is just around the corner: NRF 2016

Posted by Karen Wallis January 15, 2016 at 10:56 AM

NRF 2016.png

In retail today every interaction matters, whether you are communicating with customers, motivating your associates or empowering your supply chain, the overall experience is everything and can certainly make or break your business.


Topics: Retail, EMEA, Events, One Store

2015 European Shopper Survey: Moving towards the one store vision

Posted by Karen Wallis December 23, 2015 at 6:38 AM


The retail industry is evolving faster than ever. All retailers face the challenge of meeting their customers’ increased demands and must quickly transform how they engage with them across a multitude of touchpoints. It’s therefore essential that retailers are interacting with their consumers seamlessly across every channel, right through the customer journey.


Topics: Retail, EMEA, One Store

How To Delight The Modern Customer At Every Touch Point

Posted by Karen Wallis December 18, 2015 at 4:05 AM


Today’s brand experience is influenced by more touch points than ever before. Customers shop online, in-store and even interact with brands on social media. I have noticed that retailers are making more and more connections with customers.

Shoppers now expect all of these elements to match up and integrate with each other – because it makes life easier. This is the basis for our One Store concept. Customers don’t actually see channels; they only see One Store regardless of whether their visit is online or in a physical store. 


Topics: Retail, EMEA, Omnichannel, One Store

Loyalty: how retail analytics makes us more human

Posted by Karen Wallis September 2, 2015 at 4:51 AM


A report on personalisation from Drapers and Retail Week says that 79% of customers are increasingly demanding a personalised approach from retailers.

Only 79%? I would have thought we all want to be respected as individuals by the retailers we buy from. For me, that's the bottom line of personalisation: treating people like people.


Topics: Retail, EMEA, Omnichannel, One Store

The Retail Meaning of Christmas

Posted by Karen Wallis December 15, 2014 at 8:36 AM


For months now retail staff have been building up to this coming week.

The next ten days especially are the pinnacle of the retail calendar, as organisations fight for the cash they know consumers will spend somewhere.

People actually spend around a quarter of their annual personal expenditure at this time of year. More than a quarter of this spending now takes place online and each year more and more is spent via mobile devices.


Topics: Retail, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, Omnichannel