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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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John Wyer

John Wyer is a Product Marketing Manager working within the EMEA Solutions Marketing team at Zebra. He is responsible for launching products and driving campaigns, specifically focused on the Enterprise Mobile Computing Portfolio and related solutions.
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Recent Posts

How technology can help deliver a great experience in-store

Posted by John Wyer November 24, 2017 at 8:33 AM

How Technology delivers a great instore experience
Despite our increasingly busy lives, shopping remains popular. In Australia 95% of sales take place in-store , in the US it’s 91.5% and in the UK it’s 90%. With these figures in mind, predictions that ultimately stores will be redundant are being replaced by a recognition that they provide valuable point of differentiation. This said, with online sales set to climb, enhancing the shopping experience, and making the most of the direct connection with customers, is imperative.

Topics: Retail, EMEA, mobile computing

A rugged, mobile field office – TC75 shortlisted for Computing Digital Technology Leaders Awards

Posted by John Wyer November 10, 2017 at 9:40 AM

Zebra TC75

By 2020 1.75 billion, or 42% of the workforce , could be mobile workers. Of course, many will be just checking email and managing simple admin tasks on the go. But many more will be true mobile warriors. Those heroes in the field checking things, mending things, and working in demanding places – to those who need continuous access to apps and data capture including teams on the manufacturing line, or in the warehouse.

Topics: TC75, Awards, TC70


Posted by John Wyer November 3, 2017 at 5:34 AM

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In manufacturing, success used to belong to those who could predict demand long into the future and use this foresight to gain an edge through more effective planning. But things have changed. Increasingly, consumers want personalised products and this has seen a huge increase in product variants and hence need items built to order and dispatched faster than ever. In fact, we’re moving into an era where a plant needs to adjust to orders in real time – with all the consequences that has on managing bills of materials, production and more.


Topics: Manufacturing


Posted by John Wyer November 3, 2017 at 5:29 AM


With global online sales predicted to reach $8 trillion by 2020* – pretty much all of our customers speak of a number of common challenges: warehouses are carrying more items, orders are more complex, peaks are extreme, new workflows need to be introduced (e.g. processing returns) and the pressure’s on to deliver next-day.


Topics: Warehouse

Real-time visibility sees SmartLens for Retail shortlisted for awards

Posted by John Wyer November 2, 2017 at 6:50 AM

Smart lens for Retail

In retail, insight is king. And with data starting to help retailers make more informed and agile decisions, new ways are emerging to keep sales tracking upwards, reduce loss, and make the most of the store experience.

Topics: Retail

Fast, mobile, comfortable – our Total Wearable Solutions win 3 awards

Posted by John Wyer October 27, 2017 at 5:40 AM



Business productivity begins and ends with worker productivity. You want your people performing at their very best, working as quickly, efficiently, and productively as they can.


Topics: Wearables, WT6000, ring scanner


Posted by John Wyer October 16, 2017 at 6:30 AM

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When it comes to the warehouse, time’s money. Whether workers are logging deliveries, putting away, picking or packing, you need them to work as accurately, efficiently and quickly as possible.


Topics: mobile computing, TC8000

The Award-Winning Scanner design that helps your teams do more

Posted by John Wyer October 2, 2017 at 8:33 AM

DS8100 scanner works across various industries

The humble barcode has come far, there are billions of them in the world driving fast and accurate data capture. 


Topics: Awards

Designed to Win – TC5x Wins 3 Design Awards

Posted by John Wyer September 22, 2017 at 3:30 AM


Your people trust in our technology – from nurses scanning test samples, to couriers collecting signatures, to warehouse teams tracking items – our mobile devices, printers, and tracking technology must work reliably all day, every day. That’s why our design teams work in the field alongside our customers. They shiver in cold stores, watch clinicians at work, help refuse teams collect rubbish, assist delivery drivers deliver the goods – and much more.


Topics: Touch computing

Why Zebra for Android is the enterprise choice for mobile working

Posted by John Wyer August 3, 2017 at 7:01 AM

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The workforce mobility revolution is here to stay. And its beating heart is AndroidTM.


Topics: Mobility, Retail, Healthcare, Manufacturing, Warehousing, transport and logistics, Mobility DNA, Android, Mx