Printing new price labels with real-time mobile printers closes the loop between pricing strategy and execution. And, in fact, mobile printing is the most efficient and accurate technique for managing variable pricing, re-labeling and markdowns.
Re-pricing products in the store has evolved from simply being a reaction to purchasing mistakes, to a strategic tool that retailers apply to increase traffic and sales, as we discussed in this earlier article. Following are some common re-pricing strategies, followed by some thoughts on how to execute them.
Library of Resources Points the Way to More Efficient DSD Operations
Automating direct store delivery (DSD) and route accounting and DSD operations improves business efficiencies, and the benefits and ROI can grow substantially by leveraging mobile computing, printing, and wireless communications.
We've been talking about major retailers running pilots of radio frequency identification item-level tagging over the last couple of years. At last, Macy's has announced that it will equip all its Macy's and Bloomingdale's stores with RFID technology to improve inventory tracking. Read more in this RFID Journal article.
Automating route activity provides benefits both in the field and in the office by reducing the labor and time needed to enter data and process paperwork. Mobile printing is an essential element for delivering and enhancing these benefits in route accounting and direct store delivery (DSD) operations. Supporting route activity with mobile printing lets drivers generate accurate, updated orders, invoices, delivery receipts, and other documentation to review with customers to ensure correctness and efficiency.
Schenck Company, one of the top 20 beer distributors in the country, is sold on employing mobile printers and handheld computers to increase efficiencies in its delivery operations—just like Puritan Bakery, whose story we told previously.
Every day, 90 Schenck delivery drivers bring hundreds of cases to retailers. With each stop, they verify orders, capture the customer’s signature electronically and print a receipt.
Previously, we took a broad look at the mobile healthcare trend, followed by telemedicine’s role in mobile healthcare. The use of the Apple® iPad® mobile device in healthcare is clearly helping to fuel the mobile healthcare trend, with 22 percent adoption among medical providers, Healthcare IT News reported. And 48 percent of the publication’s readers who responded to its survey said the iPad is ready for healthcare.
The iPad is used both by healthcare providers and their patients. Some of the reasons healthcare providers like to use the iPad, as summarized by SearchHealthIT.com, include:
- The iPad is roughly the same size as patient charts.
- It has a large screen that can be used to share information with patients.
- The price makes it affordable for physicians.
- It can run all the medical apps available on the iPhone®.
- It can be used to enter data into EHR and computerized physician order entry.
Recounting results from a Manhattan Research study earlier this year, Healthcare IT News reported that smartphone use among U.S. physicians (dominated by the iPhone®) reached 81 percent this year, and 30 percent have adopted the iPad®, with another 28 percent planning to buy one.