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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Jan Nash

Recent Posts

Simplify Retail Operations & Focus on Sales with Mobile Re-pricing

Posted by Jan Nash November 15, 2011 at 7:31 AM

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Topics: Mobility, Retail, APAC, North America, Latin America, EMEA

Retail Re-pricing: Mobile Labeling for Markdowns Brings Fast Returns

Posted by Jan Nash November 2, 2011 at 9:13 AM

Printing new price labels with real-time mobile printers closes the loop between pricing strategy and execution. And, in fact, mobile printing is the most efficient and accurate technique for managing variable pricing, re-labeling and markdowns.re-pricing_Zebra_mobile_printing


Topics: Mobility, Retail, APAC, North America, Latin America, EMEA

4 Retail Re-pricing Strategies, and Why Mobile Labeling Works Best

Posted by Jan Nash October 20, 2011 at 7:59 AM

D  My Documents My Pictures Blogs re pricing with Zebra mobile labelingRe-pricing products in the store has evolved from simply being a reaction to purchasing mistakes, to a strategic tool that retailers apply to increase traffic and sales, as we discussed in this earlier article. Following are some common re-pricing strategies, followed by some thoughts on how to execute them.  


Topics: Mobility, Retail, APAC, North America, Latin America, EMEA

How to Raise Direct Store Delivery ROI with Mobile Technology

Posted by Jan Nash October 10, 2011 at 6:17 AM

Library of Resources Points the Way to More Efficient DSD Operations

DSD Zebra RW 420 Print StationAutomating direct store delivery (DSD) and route accounting and DSD operations improves business efficiencies, and the benefits and ROI can grow substantially by leveraging mobile computing, printing, and wireless communications.


Topics: Mobility, APAC, North America, Latin America, EMEA

Retail Re-pricing as a Strategic Tool—and How Mobile Printing Helps

Posted by Jan Nash October 6, 2011 at 7:35 AM


Topics: Mobility, Retail, APAC, North America, Latin America, EMEA

Macy's Now Rolling out RFID. Who's Next?

Posted by Jan Nash September 30, 2011 at 11:19 AM

We've been talking about major retailers running pilots of radio frequency identification item-level tagging over the last couple of years. At last, Macy's has announced that it will equip all its Macy's and Bloomingdale's stores with RFID technology to improve inventory tracking. Read more in this RFID Journal article.


Topics: Supply Chain, RFID, Retail, APAC, North America, Latin America, EMEA

Streamline DSD & Route Accounting with Mobile Printing

Posted by Jan Nash September 29, 2011 at 7:17 AM

Automating route activity provides benefits both in the field and in the office by reducing the labor and time needed to enter data and process paperwork. Mobile printing is an essential element for delivering and enhancing these benefits in route accounting and direct store delivery (DSD) operations. Supporting route activity with mobile printing lets drivers generate accurate, updated orders, invoices, delivery receipts, and other documentation to review with customers to ensure correctness and efficiency.DSD Zebra RW 420 Print Station


Topics: Mobility, Retail, APAC, North America, Latin America, EMEA

Cheers! Durable Mobile Printers Streamline Beer Distribution

Posted by Jan Nash September 22, 2011 at 7:06 AM

Schenck Company, one of the top 20 beer distributors in the country, is sold on employing mobile printers and handheld computers to increase efficiencies in its delivery operations—just like Puritan Bakery, whose story we told previously. DSD mobile printing Zebra RW 420 Route Palette

Every day, 90 Schenck delivery drivers bring hundreds of cases to retailers. With each stop, they verify orders, capture the customer’s signature electronically and print a receipt.


Topics: Mobility, APAC, North America, Latin America, EMEA

Mobile Healthcare Trends: Use of the iPad®

Posted by Jan Nash September 20, 2011 at 7:00 AM

Previously, we took a broad look at the mobile healthcare trend, followed by telemedicine’s role in mobile healthcare. The use of the Apple® iPad® mobile device in healthcare is clearly helping to fuel the mobile healthcare trend, with 22 percent adoption among medical providers, Healthcare IT News reported. And 48 percent of the publication’s readers who responded to its survey said the iPad is ready for healthcare.

The iPad is used both by healthcare providers and their patients. Some of the reasons healthcare providers like to use the iPad, as summarized by SearchHealthIT.com, include:

  • The iPad is roughly the same size as patient charts.
  • It has a large screen that can be used to share information with patients.
  • The price makes it affordable for physicians.
  • It can run all the medical apps available on the iPhone®.
  • It can be used to enter data into EHR and computerized physician order entry.

Topics: Mobility, Healthcare, APAC, North America, Latin America, EMEA

Mobile Healthcare Trends: Telemedicine

Posted by Jan Nash September 13, 2011 at 7:15 AM

Recounting results from a Manhattan Research study earlier this year, Healthcare IT News reported that smartphone use among U.S. physicians (dominated by the iPhone®) reached 81 percent this year, and 30 percent have adopted the iPad®, with another 28 percent planning to buy one.

smartphone in heathcare

Topics: Healthcare