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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

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James Morley Smith

EMEA CTO, Director of User Experience, Innovation & Design, Zebra Technologies

Recent Posts

Your users aren’t disabled? Think again.

Posted by James Morley Smith August 29, 2018 at 11:27 AM

Your users are disabled

All too often, a technical product is designed and tested based on a person bearing little resemblance to the intended end user. The solution may be deemed a success under test conditions, aesthetically pleasing and ‘on brand’, yet in practice the user experience can be frustrating, dysfunctional or even dangerous. With this in mind, I advocate that designing for disability should be the starting point for all great design, rather than an after-thought. 


Topics: EMEA

The fourth Industrial Revolution: why we should be excited that robots are coming for our jobs!

Posted by James Morley Smith August 22, 2018 at 9:43 AM


Make way for the fourth Industrial Revolution. 

Following the dawn of steam power, mass production and IT, this dramatic era is characterised by the blurring of lines between the physical, digital and biological worlds. It’s both overwhelming and exciting at the same time. Pessimists warn of devastating job losses, the end of civil society as we know it and interference with Mother Nature to the point of no return. But history shows us that each Industrial Revolution has served to improve the way we work and live. I firmly believe this post-digital revolution is an amazing opportunity, if we harness technology and apply morals and ethics to product development. Rather than demotion and destruction by robots, this revolution will bring people worldwide closer together, fulfilled by rewarding careers and freedom. 


Topics: EMEA

Zebra Technologies and IoT Industry Leaders Identify “Intelligent Enterprise” as Decade’s Most Impactful Trend

Posted by James Morley Smith March 1, 2017 at 3:28 AM


Less than six months after introducing its vision for Enterprise Asset Intelligence (EAI), Zebra, in partnership with the Technology and Entrepreneurship Center at Harvard (TECH) assembled 40 leading executives, industry experts and policymakers for the 2016 Innovation Symposium: The Intelligent Enterprise. Executives from organizations such as Google, GE Healthcare and IBM defined the “Intelligent Enterprise” and explored best practices and opportunities for organizations of varying sizes and industries related to the Internet of Things (IoT).


Topics: IoT, Internet of Things