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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Ashley Ford

Ashley Ford assumed the role of Vice President and Managing Director role for EMEA at Zebra Technologies in October 2012. Based in Bourne End, UK, Ashley provides strategic leadership to build and maintain Zebra’s already successful geographic expansion strategy as well as growing Zebra’s relevance in key vertical markets such as healthcare and retail. He will also oversee the EMEA business with a focus on fostering strong partner and customer relationship as well as improving productivity. Ashley has been with Zebra Technologies since 2005. Prior to his current role, he was Vice President and General Manager for North America based in Chicago, Illinois where he built an integrated sales and marketing strategy that delivered a sustainable and consistent growth from the North America market. In his previous capacity within the Zebra organisation, he has led the EMEA sales organisation, where he was instrumental in building a strong sales structure and developing a robust channel strategy, as well as managing the expansion of Zebra’s business in emerging markets such as Turkey and the Middle East. Before joining Zebra in 2005, Ashley held senior sales and channel management positions within the IT, printing and communications industries at major organisations such as Samsung Electronics, Xerox Europe and AST Computer Europe. Ashley’s educational background is in mechanical engineering, specialising in the field of thermodynamics and metallurgy.

Recent Posts


Posted by Ashley Ford July 21, 2016 at 11:04 AM



Wearable technologies are becoming a staple of everyday life. Used across multiple disciplines and throughout various fields these ground-breaking innovations are fundamentally changing the way we collect and analyse data. This is particularly evident across the sporting world.


Topics: Wearables, Data Capture, NFL, Manufacturing