Today, shoppers expect the in-store, online and mobile shopping experiences to be fully integrated and consistent. Best-in-class retailers are already embracing innovative technologies to help them achieve this goal.
But which technologies will bring the most value to you and your customers?
Earlier this year, we surveyed a selection of European shoppers. The aim? To find out what they expect from a convenient and personalised shopping experience.
Download the 2015 European Shopper Survey now. You’ll discover the following key trends and how you can use innovative technologies to respond:
- How differentiation can be achieved through delivery methods and price
- The importance of a mobile in-store experience
- The reality behind the performance of app-based loyalty schemes
- How retailers can create a consistent brand experience across all channels
- Why trust is a big issue when it comes to personal data and how retailers can build it