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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Identifying fake and stolen medicines

Posted by Zebra EMEA February 11, 2016 at 3:38 AM


We’re all aware that counterfeit drugs – medicines that are falsely labelled ­­– are a growing global problem. They threaten patient health and cost European countries an estimated €1.4bn a year.


Topics: RFID, Healthcare, Barcodes, EMEA

If Hospitality Is Your Game, What’s Your Playbook?

Posted by Garry Reichert February 5, 2016 at 2:50 PM


In just a few short days, fans and media alike will descend upon Levi’s Stadium and the city of Santa Clara for Super Bowl 50.

Being that the game will take place in Silicon Valley, this year’s event combines two of my favorite things – football and technology.

The NFL has always been at the forefront of technology. Zebra knows that well since we are “The Official On-Field Player Tracking Provider” of the NFL. Zebra is committed to supporting the league’s ongoing initiative of improving the way fans, teams and broadcasters watch, coach, play and analyze the game using Zebra Sport Solutions real-time, player-tracking system. 


Topics: North America, OEM, Hospitality, Mobile, Wi-Fi

Improving the Staff and Patient Experience with Time Tracking

Posted by Franck Riout February 4, 2016 at 1:53 PM



Topics: Healthcare, Internet of Things, EMEA

Arab Health 2016 is a Smash Hit for Zebra Technologies

Posted by Franck Riout February 2, 2016 at 8:10 AM


Boasting a record-breaking attendance of over 130,000 medical professionals from across the globe, the 41st Arab Health exhibition and congress was a smashing success. With representatives from more than 4000 companies involved over the 4 days, the event presented attendees with the perfect opportunity to network and discover the latest products, technologies and services in the healthcare industry. 


Topics: Healthcare, Patient Safety, Internet of Things, Zatar

GS1 in Healthcare: Why Barcode Standards are Necessary

Posted by Zebra EMEA February 2, 2016 at 7:13 AM


The increasing use of barcodes in the health sector over the past decade has had many noticeable and considerable benefits. From faster patient processing and consistent treatment to fewer human errors and a drop in the administration burden for staff. It has also opened the door to data analytical opportunities like never before – enabling hospitals to further refine their processes for better operational efficiency at reduced cost.


Topics: Healthcare, Barcodes, EMEA

A Brief History of Barcode Scanning

Posted by Zebra EMEA February 2, 2016 at 6:47 AM



Topics: Healthcare, Barcodes, EMEA

Customer Insight with One Store: Big Data

Posted by Mark Thomson January 22, 2016 at 4:09 AM


Now you can greet every customer personally as they walk into your store. You can see how they move, and when they linger longer in a particular aisle, you can nudge them to buy with a special offer, just for them. 

And you don't even have to be in the same town as the store they're shopping in. You can do it all with remote management of your in-store wireless, and real-time data analytics, reaching customers through their mobile devices.


Topics: Retail, EMEA, Omnichannel, Big Data, One Store

The Future of Barcode Scanning in Healthcare

Posted by Zebra EMEA January 19, 2016 at 10:03 AM


The advent of the barcode represented a breakthrough for many industries, from retail to transport to healthcare, yet there are a number of problems associated with barcodes that regulators and organisations are looking to solve. The root cause of these issues is that various industries, companies and organisations have adopted the technology and each has created its own type of barcode. The use of multiple barcode types can take up valuable time when it comes to identifying which symbol to scan. It can also result in inaccuracies if the wrong label is scanned and additional costs if different scanners are required for different codes. These issues impact the healthcare industry in particular, as they can have a severe impact on patient care.


Topics: Healthcare, Barcodes, EMEA

Retail’s big show is just around the corner: NRF 2016

Posted by Karen Heywood January 15, 2016 at 10:56 AM

NRF 2016.png

In retail today every interaction matters, whether you are communicating with customers, motivating your associates or empowering your supply chain, the overall experience is everything and can certainly make or break your business.


Topics: Retail, EMEA, Events, One Store

Taking the Pulse of Healthcare Technology Investments

Posted by Ahmed Fahmy January 14, 2016 at 9:49 AM


Imagine a hospital where patient data, hospital staff and equipment are all connected in real-time. Imagine if this made the patient experience visible from the time they were admitted to the hospital to the time they are discharged.  Waiting time would be limited, patients would be aware of exactly when a doctor or nurse will arrive, when a procedure will start and when their test results will be ready. 


Topics: Healthcare, APAC, North America, Latin America, EMEA, Technology