The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Brilliant barcoding: the big brains in a band

Posted by Zebra EMEA

Apr 24, 2014 10:48:19 AM


We’ve all heard the stereotype that doctors have illegible handwriting. And though that may not always be true, the need for things to be written by hand is diminishing – and for good reason.

Barcode technology is increasingly being utilised in the medical industry, to check and verify patient records, to link samples and test results to patients, and to provide medical professionals with other vital information, at the touch of a button.


Topics: RFID, Healthcare, Barcodes, Wristbands, EMEA

RFID: a retailer’s dream… and a shoplifter’s nightmare

Posted by Zebra EMEA

Apr 8, 2014 5:44:03 AM


We’ve all faced that embarrassing situation where we walk out of a shop, only to set off the alarms and be subject to a security search in the doorway – usually because one of those grey, plastic tags has been missed and is still clinging to our clothes.

And there is also that labour-intensive process of attaching and removing those big, bulky tags – which can sometimes be futile. Shoplifters have found ways to remove them as well, and have turned to other tricks and techniques, too, to get goods out of stores without so much as raising your suspicions.


Topics: RFID, Retail, Barcodes, ZebraEMEA,, EMEA

Enhancing your event experience with tracking technology

Posted by Zebra EMEA

Mar 25, 2014 10:11:07 AM

Today, delegate and sponsor expectations are higher than ever – and there is ever-increasing pressure placed on the event industry to keep up with these constantly growing demands. From festivals and flower shows to symposiums and seminars, those attending, funding and working at events want nothing short of the best.

This can prove a challenge, especially with the significant projected growth of the industry, which means that event organisers are handling bigger budgets – and therefore bigger visitor numbers.

In these times of austerity, ROI is a watchword for businesses – but with this in mind, do we really get value for money when we attend an event, as either a delegate or a sponsor?

Thanks to modern tracking technologies that can improve efficiency, profitability and event experience, the answer can be “yes”.



Topics: RFID, Security, Barcodes, Wristbands, EMEA

Link-OS™: A lifeline for your printer

Posted by Zebra EMEA

Feb 13, 2014 10:55:55 AM

There is always mystery surrounding the secret sauce in Coke and Pepsi; we have a favourite, but don’t really know why. When it comes to technology, we need to know more about the source to understand why it is different and its advantages so we can choose the best.


Topics: Link-OS Environment, Software, Internet of Things, APAC, North America, Latin America, EMEA

Taking the hassle out of legacy replacement with Link-OS Virtual devices

Posted by Zebra EMEA

Jan 23, 2014 7:51:00 AM

A great way to grow your business is to replace competitive legacy printers, but despite the customer benefits a new Zebra printer can bring, replacing an existing installation can be a significant project for the end user. One way to deliver a higher return on this investment is to reduce the time and complexity involved, and allow the existing software applications driving the printers to run without modification.


Topics: Link-OS Environment, APAC, North America, Latin America, EMEA

Are you compliant? Every medical device exported to the US now needs a unique ID

Posted by Zebra EMEA

Jan 16, 2014 8:52:00 AM

Back in September 2013 the Food and Drug Administration (FDA) issued draft guidance on the Global Unique Device Identification Database (GUDID). GUDID is a publicly searchable database administered by the FDA that will serve as a reference catalogue for every device with an identifier. Under the UDI final rule, the labeller of each medical device labelled with a unique device identifier (UDI) must submit information concerning that device to the GUDID, unless subject to an exception or alternative.

Yes, it’s a US compliance guideline – but if you’re thinking you’re outside the US and it doesn’t apply to you, think again. If you’re a medical industry manufacturer and you’re exporting to the US, the guidelines apply to you, too.


Topics: Barcodes, Link-OS Environment, Identification, APAC, North America, Latin America, EMEA

Waste not, want not: Making a meal of barcode technology

Posted by Zebra EMEA

Jan 7, 2014 9:10:00 AM


How much food do you throw away? And how much of that is still usable, edible and tasty? An alarming new report from the Food & Agricultural Organisation (FAO) has indicated that we waste around US$1 trillion worth of food every year. And, even more shockingly, most of this can be attributed to ineffective marketing practices and consumer behaviour, including confusion over date labels or quality standards that over-emphasise food’s appearance.


Topics: RFID, Barcodes, Manufacturing, ZebraEMEA,, APAC, North America, Latin America, EMEA

Christmas is no excuse for massive queues

Posted by David Stain

Dec 12, 2013 10:29:00 AM

With consumers trying to bag a bargain while ticking things off of their Christmas list, scenes of long queues snaking out of retail stores are quite the common sight!


Topics: Retail, ZebraEMEA,, APAC, North America, Latin America, EMEA

Barcoding in our hospitals: because we’re only human

Posted by Zebra EMEA

Dec 10, 2013 6:50:00 AM


If there’s anyone we put our ultimate trust in, it’s our doctors.

And rightly so –your GP knows all about you: your age, your blood type, your allergies, your medical history and the medication that you take. Your records are safely stored in a database, which could be accessed by other medical professionals in an emergency situation.


Topics: Healthcare, Patient Safety, Wristbands, Identification, APAC, North America, Latin America, EMEA

Let’s get Santa an IT Elf!

Posted by David Stain

Dec 6, 2013 10:31:00 AM

Retailers’ IT strategy is core to helping Santa put a smile on consumers this festive season

As we start building up towards Christmas and start thinking about that much needed holiday, family time and of course that infamous list of presents to get and to receive, a special group of Santa’s elves are furiously working behind the scenes doing their best to grant those Christmas wishes.


Topics: Retail, APAC, North America, Latin America, EMEA