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The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Currying disfavour: how not to do the personalised retail experience

Posted by Paul Milner September 2, 2015 at 4:52 AM


A word of warning: if you’re looking at technology to run a loyalty scheme, don’t let it take the place of good, basic retail service.

Technology has made it easy and affordable to run sophisticated loyalty programmes, even for retailers with only one or two stores. 


Topics: Retail, EMEA, Omnichannel, One Store, Loyalty

Loyalty: how retail analytics makes us more human

Posted by Karen Heywood September 2, 2015 at 4:51 AM


A report on personalisation from Drapers and Retail Week says that 79% of customers are increasingly demanding a personalised approach from retailers.

Only 79%? I would have thought we all want to be respected as individuals by the retailers we buy from. For me, that's the bottom line of personalisation: treating people like people.


Topics: Retail, EMEA, Omnichannel, One Store


Posted by Amanda Honig September 1, 2015 at 9:30 AM


This is the final post in a series of four blog posts on mobile devices. 

Navigating The Mobile Device Maze, Part 4: The Importance of Total Cost of Ownership (TCO)

When a business is considering deploying a new mobile computing system, the first question is usually “how much is it going to cost?” The fastest answer is to simply add up the acquisition prices for specified devices, accessories and applications. But the reality is, in today’s complex mobility environments, purchase price is only one of many factors that determine the true cost of your deployment. Most businesses find there are substantial differences between simple acquisition costs and the much more complex—and much more accurate—ongoing operational costs. 


Topics: North America, mobile computing, mobile devices, TCO, Total Cost of Ownership


Posted by Amanda Honig August 26, 2015 at 9:00 AM


This is the third in a series of four blog posts on mobile devices. 

Navigating The Mobile Device Maze, Part 3: Management, Support and Control

Choosing the right mobile devices for your specific business environment is only half the battle. Equally important is ensuring that those devices remain in top working order, are utilizing the most up-to-date versions of your critical applications and aren’t kept in service past their useful lives. This places a premium on mobile device management (MDM), support and repair services and lifecycle-based management of devices, applications and accessories. 


Topics: North America, mobile computing, mobile devices, MDM

APPFORUM 2015: Loosening the Company’s Purse Strings

Posted by Ritesh Gupta August 14, 2015 at 11:24 AM


This post originally ran on Zebra's developer community, Launchpad

We know you should attend APPFORUM. You know it too, especially if you’ve been to APPFORUM before. But here’s the rub—how do you convince your manager to let you emerge from behind the screen for a three-day app fest in Vegas? 


Topics: North America, Latin America, Events, App Devs, APPFORUM, Application Development, Applications


Posted by Amanda Honig August 6, 2015 at 8:00 AM


This is the second in a series of four blog posts on mobile devices. 

Navigating The Mobile Device Maze, Part 2: Training, Security and Connectivity

With the broad range of options available, it’s no simple matter to choose the best mobile devices for your environment’s specific communications requirements. As a follow-up to my initial post on navigating the mobility maze, here are three additional considerations to keep in mind as you select devices for your business that help you minimize risk and maximize productivity. 


Topics: Healthcare, North America, WLAN, mobile computing, mobile devices

Manufacturing to capability, not capacity, is the way forward

Posted by David Stain July 29, 2015 at 10:35 AM



Running a supply chain with numerous variables is a complex undertaking. Lean manufacturing principles support performance improvement, but the ultimate goal of a low-cost, waste-free supply chain that delivers the perfect order on time, every time remains elusive.



Topics: Supply Chain, APAC, North America, Latin America, EMEA

What’s coming in, what’s going out? The future of warehousing in 2018

Posted by Daniel Dombach July 21, 2015 at 11:11 AM


What’s going on in warehouses around the world? And what will be going on 3 years from now?


Topics: APAC, North America, Latin America, EMEA, Wearables

A Delivery Beyond My Expectations

Posted by Paul Milner July 21, 2015 at 5:38 AM


In a recent post, Mark Thomson was talking about why delivery plays such an important role in retail right now. It is a key area where businesses should be making strategic investments in 2015.

So in this post I thought I’d share a positive delivery experience. This is an excellent example of how the delivery and returns process is a vital part of promoting customer loyalty.


Topics: Retail, Omnichannel, Online Purchase, Delivery

Tracking the History of Delivery

Posted by Mark Thomson July 21, 2015 at 5:37 AM


I’m old enough to remember the days when milk, bread, eggs and juice were brought to the front door on a daily basis. Now only businesses get that kind of service.

However, grocery deliveries from large supermarkets are increasingly popular, surging up 35% in 2014. It seems, many of us would rather avoid the hassle of marching around the supermarket. It also appears that everywhere I go I see a sign promoting ‘Click & Collect’, so I wonder if we are in the midst of a step change in retail delivery.


Topics: Retail, One Store, Online Purchase, Delivery, Inventory Management