The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Is Your Warehouse Operating in Perfect Harmony?

Posted by Mark Wheeler

November 25, 2014 at 9:56 AM


This is the 7th in a series of blogs discussing technologies and trends in voice picking and multi-modal warehousing solutions

Is the performance of your warehouse network and mobile devices music to your ears… or something else?

Britain’s Sex Pistols helped usher in the punk rock era in the mid 70’s. It was music that mostly tended to be about, well, chaos and anarchy. It was hardly classic, and especially not classical. In fact, the Pistols’ “Pretty Vacant” and “Anarchy in the U.K.” were about as far from Beethoven’s “Eroica” and Tchaikovsky’s “Pathetique” as humanly possible.

Strange as it may seem, within these contrasting musical styles lies a salient observation about warehouse wireless networks. They’re nothing like simplistic punk rock where chaos is kind of the point. They’re everything like a symphony orchestra, where anarchy is to be avoided at all costs.


Leveraging Mobility, Connectivity and the Internet of Things to Gain Asset Intelligence

Posted by Anders Gustafsson

November 20, 2014 at 8:10 AM


In an ever-growing world of mobility and connectivity between businesses, the people who operate them and the people they serve, finding the most effective way to get the highest value out of assets, people and transactions should be a priority for organizations. However, to get there, businesses need visibility into their day-to-day operations in order to improve them and drive business value.


Topics: Healthcare, Manufacturing, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, T&L

Updated: The Enterprise AppForum 2014: Are you ready?

Posted by Zebra EMEA

November 19, 2014 at 10:20 AM



We’re just a few days away from the Enterprise AppForum 2014, which will be held in Brussels, Belgium. For those of you who haven’t been before, this is a developer-only event all about apps for enterprise.

With interactive discussion topics, facilitating a full, free and frank exchange of ideas; one-to-one meetings with our core EMEA and USA technical teams; and endless networking opportunities; the event is sure to deliver outstanding value.

What’s more, 25 special guest speakers with a wide range of skills and specialisms will be giving informative talks and sharing their expertise on key industry topics – from the Internet of Things to iOS development.

Break it ‘til you make it

As if that wasn’t enough to keep you educated and entertained, the Enterprise AppForum 2014 will include a Hackathon, where attendees can spend as much time as they like on the project – either with teammates, or alone. To spice things up a little, we are not announcing the theme until the first evening of the event.


Topics: Link-OS Environment, Internet of Things, APAC, North America, Latin America

Zebra Releases 2014 Forrester Study Today

Posted by Zebra Global

November 18, 2014 at 7:30 AM


Zebra Technologies is pleased to announce the release of our 2014 Forrester commissioned study on the Internet of Things. The report is a follow up to our 2012 Forrester outlook on the adoption of IoT in the enterprise. The new study finds that global businesses are rapidly engaging with IoT-based solutions, with a majority calling it the transformative technological initiative of the decade. 


Topics: RFID, Healthcare, Manufacturing, Internet of Things, Visible Value Chain, T&L

Super Six: Medication Labeling

Posted by Andy Tippet

November 11, 2014 at 12:02 PM


In the Super Six series, we explore the ways that Zebra is providing solutions to the healthcare industry.  Each post focuses on one particular category and examines the ways in which Zebra is actively providing healthcare facilities with solutions to improve the way they operate. This post is all about medication labeling!


Topics: Healthcare, APAC, North America, Latin America, EMEA

Will iOS 8 Random MAC Impact your Locationing Analytics?

Posted by Cal Calamari

November 7, 2014 at 8:17 AM



With 166 million smartphone users in the US, businesses are looking for new ways to deliver a personalized brand experience to their customers. From retail shoppers, to guests at a resort to families driving up to their favorite quick serve restaurant, businesses want to engage their customers through their personal mobile devices.

Rather than one-size-fits-all offers, today’s businesses want to provide personalized engagements designed to target a customer’s specific preferences, for example: coupons, specials, or ordering a meal via their device and skipping the line at a quick serve restaurant. The goal is to improve customer satisfaction and address the life style needs of today’s connected consumer.


Topics: Mobility, Retail, Manufacturing, Software, T&L, Wireless LAN

Recap of October's Industry News

Posted by Zebra Global

November 6, 2014 at 11:56 AM



Every week we feature different industry news stories via our social media channels. Last month, we shared articles that explained Big Data. This month we shared articles with you surrounding patient safety and bar coding in healthcare, Gartner’s top 10 tech trends and Open Data.

Are you wondering what we mean by Open Data? Open Data—using previously private information in a more real-time and public way—has been estimated to generate $3 trillion annually in additional value across seven industries, including Transportation and Healthcare.


Topics: Retail, Healthcare, APAC, North America, Latin America, EMEA, T&L

Patient ID in Ambulatory Settings

Posted by Andy Tippet

November 4, 2014 at 8:06 AM


According a recent article in Hospitals and Health Networks Magazine, “the number of outpatient surgeries grew by 40% over a ten year period …Although nearly two-thirds of U.S. surgeries are performed in the ambulatory setting, little is known about patient safety and care quality in this arena. But that’s quickly changing.”

One of the keys to patient safety, implemented extensively throughout hospitals, is the ability to positively identify patients, primarily through barcoded wristbands. Though these wristbands have not been as widespread in the ambulatory setting, the critical need to increase patient safety in this area of the continuum means that soon patients will receive these identifiers regardless of the time it takes to receive their healthcare.


Topics: Healthcare, Patient Safety, Wristbands, Identification, APAC, North America, Latin America, EMEA

Motorola Solutions’ Enterprise business is Now Part of Zebra Technologies

Posted by Zebra Global

October 28, 2014 at 11:56 AM


We are excited to announce that Zebra has officially closed the transaction of the Enterprise business of Motorola Solutions. Effective immediately, our two organizations are operating as one company, under the Zebra Technologies name.


Topics: Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

The ABC's of Zatar

Posted by Adebayo Onigbanjo

October 21, 2014 at 11:42 AM


As part of an effort to help our customers make sense of all of the terminology that surrounds Zebra solutions, we launched a series of posts that defines some key terms, both industry-wide and Zebra-specific, to cut through the clutter. Next up, Zatar!


Topics: APAC, North America, Latin America, EMEA, Zatar