The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Sample Identification in the Surgery Center

Posted by Andy Tippet

Jul 22, 2014 9:09:12 AM


For quite some time healthcare facilities have been providing positive identification for samples in the laboratory.  These IDs are largely in the form of barcoded labels that enable lab staff to easily process samples without incurring misidentifications.  However, providing identification through barcoded labels of tissues and samples taken during surgery has not been as common.   


Topics: Healthcare, Patient Safety, APAC, North America, Latin America, EMEA

“RFIDea” Spotlight: Vail Resorts

Posted by Zebra Global

Jul 15, 2014 9:00:00 AM

7.14.14_rfidea_spotlight_vail_resorts_We announced the kick-off of the “RFIDea” Spotlight series in June, and are excited to feature Vail Resorts, Inc. in our second post as an example of an organization that uses RFID to transform the way it does business. 


Topics: RFID, APAC, North America, Latin America, EMEA

"Growing" Customer Loyalty

Posted by Nick D'Alessio

Jul 10, 2014 9:00:00 AM


To thrive into today’s marketplace, businesses need to provide unique products or experiences for their customers and ways to set their goods and services apart from the competition. Sound familiar? Are you finding yourself being challenged by the bottomless pit of options that your customers have, forcing you to work harder to earn their loyalty?

We find that many of our customers are on a quest to build a better customer experience.  Here is one case study example of a European floral company that increased customer loyalty through a simple idea that really “stuck.”


Topics: Retail, APAC, North America, Latin America, EMEA

Generation Z – Building a Printer Product Family for Tomorrow

Posted by Zebra EMEA

Jul 10, 2014 7:03:00 AM


Several years ago, we started on a programme to build the next generation of printers.

Informed by the constant feedback we get from you, our customers (thank you!), we wanted to build a family of all printer types – mobile, desktop, card and industrial, that were significantly easier to use, integrate, manage and maintain. That offered benefits to customers with a single printer as well as those with thousands.  This is our goal for the Generation Z printer.

This is our goal for the Generation Z printer, including the recently launched ZT400. So what makes a Generation Z printer?


Topics: Link-OS Environment, APAC, North America, Latin America, EMEA

The ABCs of Link-OS

Posted by Leo Lowy

Jul 8, 2014 9:00:00 AM


The ABCs of Link-OS

As part of an effort to help our customers make sense of all of the terminology that surrounds Zebra solutions, we are launching a series of posts that will define some key terms, both industry-wide and Zebra-specific, to cut through the clutter. We’re starting with a dictionary of Link-OS terms!

You keep hearing that demand is growing for devices that are mobile, intelligent, and connected to the cloud.  Did you know that Zebra’s Link-OS Environment was created in response to this demand?  The Link-OS Environment is an open platform that pairs an operating system for smart Zebra devices with powerful software apps, making the devices easy to integrate, manage and maintain from any location. With all the functionality, comes a lot of new business language!

To get you started, we’ve described four terms here.  To see the rest, download our PDF Dictionary of Link-OS terms, which you can find at the bottom of this post!


Topics: Link-OS Environment, APAC, North America, Latin America, EMEA

New labelling regulations: food for thought

Posted by Zebra EMEA

Jul 3, 2014 9:31:00 AM


Did you know that from December 2014, you could be breaking the law – simply by continuing to list the allergens separately to the ingredients list.

That’s because new European legislation states that from 13 December 2014, anyone packaging edible goods must highlight whether this food contains any of the 14 allergens (cereals containing gluten, crustaceans, eggs, fish, peanuts, soya bean, milk, nuts, celery, mustard, sesame, sulphur dioxide, lupin and molluscs), which should now be named within the list of other ingredients.


Topics: Manufacturing, EMEA, Ambiente Link OS, Industry News

Industry News: The Internet in 100 Years

Posted by Zebra Global

Jul 2, 2014 1:54:37 PM


Have you ever wondered what technology will look like in 100 years?  If you’re anything like us here at Zebra, we imagine a world in which everything is connected.  Check out this fun, quick read from Small Business Trends regarding some predictions on what the internet could look like in 100 years.


Topics: Internet of Things, APAC, North America, Latin America, EMEA, Industry News

What's in a Name? More About Zatar

Posted by Phil Gerskovich

Jun 26, 2014 11:12:00 AM


You may be familiar with Zebra’s cloud-based platform for individual and enterprise applications, but did you know that “Zatar” stands for “Zebra Avatar”?  We’ll tell you where the name came from and how to use the platform in this post!


Topics: APAC, North America, Latin America, EMEA, Zatar

Recap of Industry News for June

Posted by Zebra Global

Jun 24, 2014 9:00:00 AM


Every week we feature different industry news stories via our social media channels. We select a wide variety of articles ranging from trends in Big Data and the Internet of Things (IoT) to exciting RFID application stories.

This month we featured an article about an invention by University of Wisconsin engineering students that uses IoT to help the elderly remember to take their medications and another article about garden equipment that uses it to sense information about the needs of a plant.  We also featured news about the way that Zebra’s MotionWorks software is being implemented in pit-crew training for NASCAR drivers and a third story that talks about RFID technology in the Middle East.  Finally, we featured an article that listed ten facts about Big Data.


Topics: RFID, Internet of Things, APAC, North America, Latin America, EMEA

See More. Do More (for the Community).

Posted by Zebra Global

Jun 19, 2014 9:00:00 AM


“A World of Good, One Community at a Time.”  At Zebra, this mantra defines the outreach goal of our community relations team. While it’s important to be focused on best practices that help drive businesses to be more effective and efficient, it’s also important for us to take a moment to celebrate the importance of giving back.


Topics: Security, Printers, APAC, North America, Latin America, EMEA, Zebra Corporate