The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!



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Supply chain visibility: your logistical lifeline

Posted by Zebra EMEA

Aug 28, 2014 8:39:57 AM


It can be pretty scary sending your goods off around the globe – or even domestically – with no guarantee it’ll arrive at its destination in the same state as you saw it off in… if at all. Imagine you’ve sent off a huge shipment of electronics that arrive at a retail store, but when they arrive, the purchase manager complains that the products are counterfeit. Imagine you’ve delivered a crate of dinnerware, and it arrives as a box of broken china. Or imagine you’ve distributed fresh vegetables that turn up… not so fresh.

All of these scenarios, and more, could be devastating for your business – because no one’s going to pay for damaged, lost or delayed items, whether you’ve paid to ship them or not. And no one’s going to buy from you again, whether the situation was your fault or ‘just one of those unfortunate things’.

But these scenarios – which are all too common for businesses across every industry – can be avoided. How? Thanks to technologies like RFID and barcodes that offer visibility throughout the supply chain.


Topics: Supply Chain, RFID, APAC, North America, Latin America, EMEA

Recap of August's Industry News

Posted by Zebra Global

Aug 26, 2014 11:56:00 AM


Every week we feature different industry news stories via our social media channels. We select a wide variety of articles ranging from trends in Big Data and the Internet of Things (IoT) to exciting RFID application stories.

This month we featured an article about how Big Data is tackling wildfires, and another article on Big Data success that featured 10 tips for small and mid-sized enterprises. Zebra even received a shout out in a USA Today article that addressed the future of Big Data.  IoT was no stranger to the media spotlight either and we found a great piece on real-life scenarios that show how the IoT could transform our lives. Articles on the IoT this month also included one on how an IoT sensor monitors water pollution and another on the future of IoT in retail.

If you missed any of these exciting news pieces, be sure to check them out! Here are some of our favorite quotes from this month’s articles:


Topics: APAC, North America, Latin America, EMEA

SMG3’s Unconference: Making IoT an Enterprise Reality

Posted by Phil Gerskovich

Aug 22, 2014 10:08:00 AM



Topics: RFID, RTLS, Internet of Things, APAC, North America, Latin America, EMEA

UDI Labeling Requirements for Medical Devices: Part II

Posted by Zebra Global

Aug 21, 2014 10:08:00 AM


Do you have more questions about UDI labeling requirements? Earlier this week, we introduced UDI Labeling Requirements for Medical Devices: Part I to the Visible Value Blog, and told you to stay tuned for Part II. Well, here it is!


Topics: APAC, North America, Latin America, EMEA, UDI

UDI Labeling Requirements for Medical Devices: Part 1

Posted by Zebra Global

Aug 19, 2014 10:08:00 AM


Have you heard? In September 2013, the US Food and Drug Administration released its final ruling on legislation requiring all medical devices distributed in the United States to carry a Unique Device Identifier (UDI) label. The regulation covers all products classified as medical devices, including Class I, II, and III devices, InVitro devices, software, and some tissue-based products.

The UDI law will be implemented over the course of several years, beginning with Class III devices, which must be fully compliant by September 24, 2014. The FDA has provided a schedule that details the mandatory compliance deadlines for different types of products. Any company that is not compliant by the required date will be prohibited from selling or distributing covered products in the United States.

We posed the following questions to David Coons, vice president, Advanced Markets and Technology at Zebra.


Topics: APAC, North America, Latin America, EMEA, UDI

Super Six: Positive Patient ID

Posted by Andy Tippet

Aug 14, 2014 9:00:00 AM


We’re introducing the Super Six to The Visible Value Blog!  In this series, we will explore the ways that Zebra is providing solutions to the healthcare industry.  Each post will focus on one particular category, and examine the ways in which Zebra is actively providing healthcare facilities with solutions to improve the way they operate.

The Zebra healthcare team’s goal is to provide customers with meaningful solutions that address their main healthcare applications, which fall into six categories. These areas, known as the healthcare “Super Six,” are:


Topics: Healthcare, APAC, North America, Latin America, EMEA

Small, but Powerful: Print Little Labels for Tiny Devices

Posted by Zebra EMEA

Aug 12, 2014 5:09:00 AM



Topics: RFID, Manufacturing, Printers, Internet of Things, APAC, North America, Latin America, EMEA

Solving the Two Biggest Omni-Channel Challenges

Posted by Nick D'Alessio

Aug 7, 2014 9:00:00 AM


Retail today in large part is driven by the mobile device powered consumers who desire a unified and informed experience across all touch points with a retailer. To that end, brick and mortar retailers are struggling with two primary challenges: sales conversion and product fulfillment.


Topics: Retail, APAC, North America, Latin America, EMEA

Survey: 75% of Retail Executives Need Better Solutions for Buy Online/Pickup In-Store, Store Fulfillment, and Other Omni-Channel Processes

Posted by Dave Andrews

Aug 5, 2014 9:00:00 AM


We are featuring a guest blog post from Dave Andrews, Director of Marketing and Communications at Reflexis on the Visible Value Blog!  Dave's post reveals that senior retail executives rate store-level omni-channel operations as top priority, but give low ratings to current systems for operational efficiency and ability to execute.


Topics: Retail, APAC, North America, Latin America, EMEA

TOUCHDOWN! Zebra and NFL Bring RFID to the Field

Posted by Zebra Global

Aug 1, 2014 12:00:00 PM


Yesterday, the National Football League announced that it will install Zebra’s real-time location system (RTLS) technology in 17 stadiums during the 2014 NFL season!  This technology, which includes Zebra MotionWorks™ sports solution, will track players and officials, providing location based data fans. The announcement gained a lot of media coverage – articles from USA Today, Forbes, Fast Company and many others tell Zebra and the NFL’s story nicely.  In case you missed any of these articles, some of our favorite quotes are featured here!


Topics: RFID, APAC, North America, Latin America, EMEA