The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

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Zebra Technologies at LogiMAT 2015

Posted by Zebra EMEA

January 29, 2015 at 9:37 AM


Following the acquisition of Motorola Solutions Enterprise Business last October, Zebra Technologies will be showcasing its expanded portfolio of solutions at LogiMAT 2015 in Stuttgart from February 10th to 12th. The enhanced portfolio ensures visibility, transparency and productivity across the entire supply chain and incorporates mobile computing; data capture; wireless LAN; printing; RFID; real-time locationing and Zatar, Zebra’s cloud-based Internet of Things (IoT) platform.


Topics: RFID, Mobility, Barcodes, Manufacturing, Internet of Things, T&L

Help Customers Feel Right at Home

Posted by Paul Milner

January 29, 2015 at 8:06 AM


When a customer makes a purchase it’s the result of both logic and emotion. Mobile technology now helps retailers get customers to the right place on both fronts – giving shoppers the information and the service they want, at the moment they need it. In fact, 4 out of 5 customers now use a mobile while shopping in store.


Topics: Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA, WLAN

Devices Multiplying and Why 5 + 5 Really Does Equal 10

Posted by Steve Northcott

January 27, 2015 at 8:10 AM


Do you sometimes get the feeling that electronic devices can breed? It certainly feels that way in our household where there seems to be a never ending number of new devices. Now all these new devices are fantastic, but they also bring their share of frustrations. For example, trying to find the correct charger and difficulties in sharing apps across multiple platforms and operating systems. I always think that while things work, there are areas that could be improved.


Use Information to Feed Manufacturing Innovation, From Anywhere

Posted by David Taylor

January 22, 2015 at 9:07 AM

Where are you right now? You might be between meetings, offices or countries. You could be on your laptop, tablet or mobile and you’re probably connected to the internet in some way, or will be very soon.

Now take the information that’s coming into your devices, and going out, throughout one working day. And multiply it by the number of people working at your company, because they’re all doing the same thing.


Topics: RFID, Manufacturing, Internet of Things, APAC, North America, Latin America, EMEA

Game On: How the Internet of Things Is Transforming Sports

Posted by Zebra Global

January 21, 2015 at 9:28 AM



For most people, radio frequency identification (RFID) conjures up images of warehouses and shipping containers. But what about a record-breaking interception or a game-winning score? Sensor technologies—like RFID, beacons and others—are making their way into the world of sports and entertainment in a big way.


Topics: Sports, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

Mobilize Your POS to Give Your Customers a Better Retail Experience

Posted by Shawn Harris

January 15, 2015 at 10:06 AM


With multiple ways to shop and easily get the products they want through a variety of retail channels, shoppers are quick to switch retailers when one can more quickly meet their needs than another. To better respond to today’s shopper requests and get the sale, retailers are equipping associates with mobile computers for everything from inventory look-ups to arranging for next-day delivery from another store to line busting.


Topics: RFID, Mobility, Retail, Point of sale, APAC, North America, Latin America, EMEA

Not the Classroom You Remember: Education and the Internet of Things

Posted by Zebra Global

January 12, 2015 at 9:04 AM



The classroom has dramatically changed in the last 10 years. Now, students work on laptops instead of in spiral notebooks, they deliver homework online, and when we talk about a “media-rich” classroom, we’re not referring to overhead projectors. All this change, and yet, there’s still so much more to come as the Internet of Things (IoT) reaches critical mass.


Topics: Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, Higher Education

Mobile Devices, Connectivity and the Internet of Things: How Technology is Bringing Value to Financial Services

Posted by Zebra Global

January 8, 2015 at 9:47 AM



No two financial institutions are alike, but they do share one common goal: to protect their customers’ assets. After all, when customers sign on with a bank or brokerage, they are—in a sense—handing over their life’s savings. And with fraud and theft on the rise, financial institutions are finding it more challenging than ever to earn and maintain their customers’ trust.


Topics: Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

The Road to Easier Inventory and More Sales

Posted by Paul Milner

January 8, 2015 at 8:09 AM


Whenever I speak to people who work in front-line retail, there’s one common complaint – inventory. I recently read an article that even described inventory as ‘the worst part of being alive’. Now I’m sure that’s not true, getting stuck in traffic would definitely be higher up on my list. But is inventory the worst part of working in a shop?


Topics: RFID, Retail, RTLS, Internet of Things, APAC, North America, Latin America, EMEA

Shopping Study Agrees that the Experience is Everything

Posted by Amanda Honig

January 7, 2015 at 8:22 AM


A few weeks ago I went to see the third installment of the Hunger Games franchise, Mockingjay. The best part of going to the local movie theater, is that it is situated in the middle of an outlet shopping mall. Ironically, that’s also the worst part of going to the movies.


Topics: Mobility, Retail, Omni-channel, Point of sale, APAC, North America, Latin America, EMEA