<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/957341603/?value=0&amp;guid=ON&amp;script=0">
zebra logo

The Visible Value Blog

Welcome to a place where you can connect and learn.

When you think Zebra, you may think of printers, but we're so much more than that. A leader in developing solutions that feature barcode, RFID and RTLS technologies, Zebra converts the physical into the digital to give assets, people and transactions a virtual voice. When you have more visibility, you can drive more value.

In this blog, we will:

  • Break down the basics of the Internet of Things (IoT) and how our connected world is making a big impact on how we work and play
  • Cover all the latest trends in visibility technology, like barcoding, RFID and RTLS, across many industries
  • Give you a closer look at the latest news and solutions from Zebra

If you're looking for something specific on the blog, you can narrow your experience by region, vertical or subject and by subscribing, you can be notified when we share new content.

So join us and be a part of the conversation!

 

hideshow

Subscribe to Email Updates

Share our blog

   

Zebra Recognized as Best in Sports Technology by SportsBusiness Journal

Posted by Zebra Global March 31, 2015 at 7:47 AM

2015-03-1615_58_38-PostImage.psd100ZebraSportsSolutionsReceivesSportsTechnologyNomina

A total of 78 nominees across 15 categories are set for the eighth annual Sports Business Awards. Winners will be announced at a ceremony May 20 at the New York Marriott Marquis at Times Square.

SportsBusiness Journal/Daily established the Sports Business Awards to recognize excellence, innovation and outstanding achievements in the business of sports. Nominations were earned for accomplishments during the period from March 1, 2014, to Feb. 28, 2015.

more

Topics: RFID, Sports, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

The New World of Mobile Marketing

Posted by Cal Calamari March 30, 2015 at 6:16 PM

 webinar2

Remember the days when you would buy the Sunday paper just for the weekly coupons? Going through all the sales fly outs, clipping the ones you were interested in? This marketing approach was used to cast a wide net, guessing at what a general cross section of the population might be interested. That approach is so yesterday.

Today businesses want to engage with consumers at a personal level; creating specific offers on products, brands and services that they know the customer is interested in, increasing their odds of a sale. How can they do that? With mobile marketing.

more

Topics: Mobility, Retail, Internet of Things, APAC, North America, Latin America, EMEA

Zebra Technologies at TRANSACT15

Posted by Zebra N. America March 30, 2015 at 9:26 AM

Transact15

Zebra Technologies Corporation is excited to participate in one of the premier payment technology trade shows, TRANSACT 15, March 31-April 2, 2015 at the Moscone Center in San Francisco.

Zebra will host a booth on the show floor, where new mobile payment device, the PD40, will take center stage. With the PD40, your associates can use their Zebra multi-function mobile computers to ring up purchases with virtually any type of payment card, anywhere in the store, improving the shopping experience and preventing abandoned sales.

more

Topics: Retail, North America, OEM, Payments, PD40, TRANSACT

Webinar Alert! Choosing the Right Location Platform to Enable Mobile Marketing

Posted by Zebra N. America March 27, 2015 at 7:47 AM

webinar

Today’s consumers and businesses rely on Smartphone’s, tablets and other Wi-Fi and Bluetooth enabled devices for a wide array of personal and commercial applications. All major brands in retail, hospitality and airports are connecting with shoppers, guest and visitors through their devices, delivering a personalized experience using location based services. Businesses are increasingly deploying real-time Wi-Fi and Bluetooth Low Energy (BLE) based location services to offer better customer experience and engage with personalized promotions and in-venue coupons.

more

Topics: RFID, Mobility, Retail, Location Solutions, Software, North America

Why Smartphones are No Match for Barcode Scanning with an Enterprise-Grade Device

Posted by Steve Northcott March 26, 2015 at 10:38 AM

Blog4-064668-edited

As a football fanatic – it could easily be argued that the infamous semi-final of last year’s World Cup, where Germany defeated Brazil 7-1, was a severe case of “men against boys”. You don’t have to be a member of the Sky Sports punditry team to realise that the void between the teams has been wider than the Grand Canyon.

more

Topics: Supply Chain, Manufacturing, T&L, Field Mobility

Internet of Things Survey Yields Impressive Response from Transportation Firms

Posted by Zebra Global March 26, 2015 at 7:43 AM

2015-02-25_16_08_41-Post_Image.psd__100_(discover_all_of_the_benefits_TL__respondents_expect_from

The sixth in a series of blogs taking a closer look at Zebra's 2014 global study, commissioned by Forrester Consulting, on IoT implementation in the enterprise. The series will culminate in a Twitter chat discussing the Internet of Things.

The transportation industry has counted on the Internet of Things (IoT) for several years to provide end-to-end visibility from the warehouse to the customer.

more

Topics: RFID, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA, T&L

Harvard Business Review: Advancing the Customer Experience

Posted by Zebra Global March 24, 2015 at 8:05 AM

 

2015-03-1317_13_02-PostImage.psd100ZebraadoptsIoTcloudmobiletomeetcustomerneeds

Harvard Business Review (HBR) featured Zebra in a new report regarding Zebra's adoption of the Internet of Things, cloud and mobile as a way to improve customers' experience.

Providing potent customer experiences is moving to the top of corporate agendas. Forrester Research analyst Michael Gazala predicted that in 2015 the race to create the best customer experience will hit the gas pedal. “Since 2007, the average customer experience in the industries that Forrester tracks has gone up across the board, and the number of truly awful experiences has dropped like a rock.”

more

Topics: RFID, Services, Internet of Things, APAC, North America, Latin America, EMEA

10 Steps to finding the right mobile device: Part two

Posted by Steve Northcott March 19, 2015 at 11:44 AM

Blog3-223720-edited

Finding the right mobile device for your business isn’t easy by any means, so to help you we’ve compiled a list of the 10 most important factors you should consider before making an investment in a consumer or enterprise grade mobile solution. In part one of this two part blog series we started with summarising the first five considerations - in our conclusive blog, we take a look at the final five critical steps to consider when finding the right mobile device for your organisation. 

more

Topics: Supply Chain, Manufacturing, EMEA, T&L, Field Mobility

North American Businesses are Seeing Benefits from the Internet of Things

Posted by Zebra Global March 19, 2015 at 8:12 AM

2015-02-25_15_44_09-Post_Image.psd__100_(learn_what__North_american__it_leaders_say_is_the_1_bene

The fifth in a series of blogs taking a closer look at Zebra's 2014 global study, commissioned by Forrester Consulting, on IoT implementation in the enterprise. The series will culminate in a Twitter chat discussing the Internet of Things.

Business leaders in North America are well versed on how the Internet of Things (IoT) can benefit their business procedures and data collection processes. This concept of connecting machines to the Internet is nothing new for many IT managers and CIOs.

more

Topics: RFID, Internet of Things, Visible Value Chain, APAC, North America, Latin America, EMEA

Whitepaper Alert! Selecting the Right Label to Identify Your Finished Product

Posted by Zebra Global March 17, 2015 at 8:03 AM


2015-03-1708_52_54-PostImage.psd100ZataronwhiteRGB_8_

Product identification labels are now viewed as a as a critical mechanism for maintaining compliance, ensuring brand consistency, improving operational efficiency, and supporting business growth. They are the final link between your company and key stakeholders including customers, consumers, care givers, patients, and regulators.

more

Topics: Patient Safety, Internet of Things, APAC, North America, Latin America, EMEA, Identificación